Success factor customer experience - bring your company sustainably forward!
Many companies have already realised that they have to focus on their customers and the experiences customers make with their companies - the customer experience - in order to position their company successfully for the future.
However, the challenge for many companies is not to listen to individual opinions, but to systematically record a large number of customer opinions.
In addition to the pure collection of data, many companies are faced with the complex task of putting the multitude of opinions into the right context and using the results as a basis for their strategic and operative planning and control of the entire company.
Companies that know their customers and know what they think have already taken the first step towards optimizing customer experience (CX). But this is only the beginning. Today, there is the possibility to put data from various business systems - for example, the cost of a certain product, the sales figures of a certain store, the time of sale or the contact to a customer service representative - into context with the customer's opinion.
So, the customer experience becomes the strategic basis for the entire company - the change to a customer-oriented company, in which the customer is the focus of attention in all areas, has thus been initiated.