Marketing & Sales

For smarter and more profitable business decisions

A data-driven approach helps you make smarter and more profitable decisions for your business, no matter whether B2C or B2B. You also gain valuable knowledge about your customers through data and analyses. Increased customer loyalty, opportunities for up- and cross-selling and an improved brand and customer experience are just some of the benefits of our outstanding solutions.

Through our products and services, you can optimise your online marketing, define target groups and identify relevant segments in order to personalise your communication and measures. We can also help you make forecasts about future buying patterns and identify the prospects that are most profitable for you.

Tailor-made solutions for marketing & sales - both online and offline

Benefit from Dun & Bradstreet as your partner and generate the decisive knowledge advantage. Dun & Bradstreet's company data has outstanding data depth, so you can reach the right person immediately. A successful dialogue in sales and in direct marketing is only possible with the correct addresses and appropriate additional information. Dun & Bradstreet not only lists the addresses, but also has data about management levels. In this way, you will be able to identify your entire new customer potential.

Another advantage: You discover the development opportunities of existing customers. Dun & Bradstreet updates your existing data and enhances it with daily updated information. Use the direct marketing addresses for telemarketing, by mail or direct contact. Thanks to up-to-date and high-quality data, you increase the response rate and minimise scattering loss.

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Segmentation & Targeting

By accurately segmenting companies and people, you can find out which customers are potentially the most profitable. You gain valuable insights and can spread personalised and relevant messages across all contact points.

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It is important for companies to identify relevant prospects quickly and efficiently. With our data and services, you are guaranteed to always address the most promising customers.

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Customer Experience

Gain a significant competitive advantage through knowledge derived from data and analysis combined with a sharpened, clear focus on the customer experience.

All Dun & Bradstreet solutions

Marketing and sales solutions

The data is collected in a uniform manner worldwide and can be clearly assigned using the D-U-N-S® number. The number helps you to assess opportunities and risks in the best possible way. The nine-digit key identifies the contact and provides access to transparent information on companies from the DACH region and around the world. To reduce costs, Dun & Bradstreet will cleanse your data for you. Duplicate and incorrect information will be identified and deleted. Our experts analyse a large amount of relevant information. Your data is then enriched with valuable information about the company. This includes information on the number of employees, the parent company, the industry code and turnover. In this way you give your customers a clear profile, which is ideally prepared for successful address marketing. For target-oriented address marketing the right address is a valuable basis.
With the help of the prepared direct marketing addresses you reach the right contact persons, increase the response rate and minimise scattering loss.

With the enriched addresses, it will be easier for you in future to find the right contact persons and thus reach the right companies and decision-makers. With the help of additional information, you address the target group precisely and thus increase the efficiency of your advertising, whether by e-mail marketing or by post. Unnecessary costs due to duplicate or undeliverable mailings are eliminated.
Dun & Bradstreet marketing addresses for your marketing and sales

Do you reach your target group with your marketing activities? Do you have the right addresses and know the right contact persons? Do you want to conquer niche markets, discover new target groups and uncover hidden potential?

Keeping address data up to date and providing it with additional information is very time-consuming. Dun & Bradstreet has the right solution: All company addresses are credit-checked and up-to-date. You will receive support in the selection process for your individual requirements - this is the only way direct marketing can be conducted and leads to a successful dialogue.