A contact strategy for all dialogue channels
Based on your marketing and sales goals, customer data and analysis results, we develop a cross-media contact strategy for you. It determines which offer, which target group, at what time and via which channel is best reached. Unwanted double addresses, action overlaps or irrelevant offer presentations are avoided. With the contact strategy and efficient campaign planning we help you to make efficient use of your existing customer potential and to bind them to the company.
Higher success rates with campaign optimisation
Naturally, we continuously record the behaviour of the customers we contact and incorporate the findings into the ongoing campaign. With the help of response analyses, we also improve upstream processes such as data selection or campaign planning (closed loop).
Making marketing processes more efficient
Many traditional workflows in marketing no longer meet the demands of modern communication. As experts in marketing automation, we help you to make your marketing processes more efficient and also take over complete processes when capacities are scarce.
4. Campaign implementation
From the idea to the response analysis
Dun & Bradstreet takes care of all the activities involved in running a campaign for you. Select as required. From individual services to complete solutions, everything is possible.
The whole campaign from one source
The implementation of a campaign is a tough job: Numerous steps must be coordinated and efficiently managed. As experts with many years of experience in dialogue marketing, we are very familiar with the relevant procedures and also lead large, cross-media campaigns with complex mechanisms to success.
Concept and creation
In addition to target group selection and offer development, we design the mechanics of the individual online and offline campaigns with response amplifiers, develop a campaign idea in line with the strategy and, if desired, also take care of the creative design according to the CD.
As part of the campaign management, we coordinate a smooth production and ensure the target-group-specific, individualised distribution of your messages by post, email, call centre, display or landing page.
Optimisation and reporting
We integrate the measurement of success already in the conception and control phase. This enables us to feed relevant information on customer behaviour directly back into the database and use it for the subsequent campaign cycle. In this way, we automatically improve customer insight, deliver transparent reporting and increase your campaign success with every optimisation.
5. Systems and processes
Develop, implement and operate efficient data processes
The data streams are increasing, while at the same time the demands on data quality and process speed are rising. Dun & Bradstreet supports you with solutions that help you to filter and process relevant information in the best possible way.
We bring order to the system
Many companies know this: The customer database is growing and growing, but there is a lack of quality and structure to use it economically for the management of marketing and sales activities. The good news: You don't have to replace your existing CRM system right away, but can combine it with modern solutions, such as a suitable CRM software, a marketing database or a campaign management system.
The right technology for your requirements
As experts in the field of customer and prospect management, we have decades of practical experience in handling personal data and provide strategic and technical advice on all data processes. We support you in the selection of the right system for your needs, the integration and optimisation of the necessary ETL processes (extract, transform, load) as well as the design and development of the data warehouse (DWH). If required, we can also take over the hosting of your data as well as the technical and professional operation in addition to the overall project responsibility.