Knowledge Power Days SALES & MARKETING

Online Events from 26th to 30th September 2022

Welcome to the Knowledge Power Days Sales & Marketing 2022

Dun & Bradstreet's established event series is back and will provide you with concentrated knowledge power again in 2022! Between 26th and 30th September 2022 choose from a wide range of online presentations and put together your own individual program.

Knowledge that moves you forward!

Deepen your knowledge and broaden your horizons. At Knowledge Power Days Sales & Marketing 2022, discover how to cleverly combine different data points to generate leads with a high probability of closing and how to analyze market data to increase market share.

26.09.2022 | 11:00-12:00 CET | Clean master data in your CRM made easy with D&B Optimizer for Microsoft

26.09.2022 | 13:00-14:00 CET | Using D&B Hoovers for the purpose of market and activity analysis

26.09.2022 | 15:00-16:00 CET | The beginning of a new era of data-based management

27.09.2022 | 09:30-10:30 CET | Learn from OBBs master data experience

27.09.2022 | 14:00-15:00 CET | Success factors in modern lead management

28.09.2022 | 11:30-13:15 CET | Lunch Connection Integrated data management as a driver for growth and efficiency

28.09.2022 | 14:00-15:00 CET | Leadership and sales strategy in changing environment

29.09.2022 | 10:00-11:00 CET | Sales Optimization with VASA

29.09.2022 | 12:00-13:00 CET | D&B Hoovers: Less searching. More selling.

29.09.2022 | 14:00-15:00 CET | Driving Sales Acceleration

30.09.2022 | 10:30-11:30 CET | Tech or Data? How a data driven company looks like

30.09.2022 | 13:00-14:00 CET | Protect your business in rapidly changing environment

Clean master data in your CRM made easy with D&B Optimizer for Microsoft

🕘 26.09.2022 | 11.00 - 12.00 CET [German]

Correctness and completeness of master data ensure a company's ability to act. Heuristic methods for decision-making are not sufficient in today's globalized business world. There is no time for strategy development via "trial and error" and budgets are no longer available for this method of working. Learn in this webinar how you can automate your processes with D&B Optimizer for Microsoft so that your company data is always up-to-date.

Using D&B Hoovers for the purpose of market and activity analysis

Damir Simonovic, Presales Insights Specialist, Dun & Bradstreet

🕘 26.09.2022 | 13.00 - 14.00 CET [Slovenian]

Do you know your market position or how much revenue your marketing activities achieve? Learn in this webinar how to achieve these goals with D&B Hoovers. In addition, we will show you ways to meet new buyers or suppliers from other countries. With D&B Hoovers you can not only find recorded activities in the register from potential customers but also what keywords they use on their websites.

The beginning of a new era of data-based management

🕘 26.09.2022 | 15.00 - 16.00 CET [German]

What if your company data were always updated automatically? Let us take you on a journey into the world of data. Find out how D&B Connect gives you easy access to 480 million company profiles and thus to all relevant information for sales and marketing. D&B Connect for salesforce.com updates and enriches your B2B master data at unprecedented speed and ensures sustainable quality.

Connecting systems with a key identifier: learn from ÖBB's master data experience

🕘 27.09.2022 | 9.30 - 10.30 CET [English]

ÖBB has connected its three strategic purchasing systems with a key identifier and cleaned up the master data at the same time. In this webinar, you will learn how the Austrian Federal Railways ÖBB has set up supplier data management and eliminated data silos. Philip Bayer will also explain the damage that poor data quality and missing information would have on purchasing and thus on the entire company.

These are the success factors in modern lead management

🕘 27.09.2022 | 14.00 - 15.00 CET [English]

Solvent companies, right timing, the right contact person, and the correct contact details - in this hands-on webinar, we present modern lead management using a real-world use case. You will learn how to skillfully combine different data points and generate leads with a high probability of closing. You’ll also receive concrete food for thought on how to change the entire lead management process to gain insights into the innovative possibilities of modern lead identification.

Integrated data management as a driver for growth and efficiency

🕘 28.09.2022 | 11.30 - 13.15 CET [German]

"High quality data" is increasingly determining the success or failure of business models. Nevertheless, companies often invest more resources in building the IT infrastructure than in developing the data management processes. In this webinar we will together with Marini Systems show you best practice approaches for automation from onboarding business partners with standardized, valid, and complete master data, to sales intelligence, risk assessments and compliance management.

Part 1 - The Story

Part 2 - The Partner Integration with Marini Systems

Break between
12.15 - 12.45

Leadership and sales strategy in changing environment

🕘 28.09.2022 | 14.00 - 15.00 CET [Bosnia and Herzegovina]

As we slowly realize that the reality in which the current state is the new normal, it is necessary to think about moving from some quick temporary solutions to a fresh approach to organizational strategy. For any business that depends on direct sales, it is time to update and redefine the sales organization and adapt to today's world, and for the leaders to develop new leadership capabilities.

Sales Optimization with VASA: Generating Transparency and Identifying Potentials in your Domestic and International Markets

🕘 29.09.2022 | 10.00 - 11.00 CET [English]

The Value Added Sales Approach (VASA) by Perlitz has helped numerous companies in the manufacturing sector over the last 15 years. These companies used VASA to analyze their own as well as external market data in a way that helped them to systematically increase their market knowledge and their market share. In this webinar you will learn which levers you can use and which prerequisites there are to increase the efficiency of your salesforce.

D&B Hoovers: Less searching. More selling.

🕘 29.09.2022 | 12.00 - 13.00 CET [Croatian]

Are you ready to explore new markets? Easely find new customers or suppliers. Do you want to know with whom you’re working with? D&B Hoovers provides more than 135 million active sales relevant companies in 190 countries. Sign up for this webinar to learn why thousands of companies use our solution to stay ahead of their competition.

Driving your global Sales Acceleration forward with D&B Hoovers

Dirk Sadler , Senior Customer Service Specialist, Dun & Bradstreet

🕘 29.09.2022 | 14.00 - 15.00 CET [German]

Identify growth potential faster with D&B Hoovers. Business intelligence on more than 135 million active, sales-relevant companies from 30,000 sources in 190 countries helps you build pipelines faster, and real-time trigger alerts and updates on business, social and digital events help you stay ahead of the competition.

Tech or Data? How a data driven company looks like

🕘 30.09.2022 | 10.30 - 11.30 CET [English]

Deanonymization of visitors, loss of third party cookies and customer data platforms - the internet will change fundamentally. Companies need to develop new strategies to close their widening data gaps. A this webinar our speakers will explain why it is important to have a first party data strategy in place, what targeting in the future will look like and how data and systems can be nailed together.

Protect your business in rapidly changing environment

🕘 30.09.2022 | 13.00 - 14.00 CET [Polish]

There are various types of risks that impact your business. These range from operational or credit risks to fraud and regulations (KYC/KYV) on customer side or in your supply chain. Your business is also impacted by the newest regulations in the areas of Environmental Social Governance (ESG). Dun & Bradstreet can help minimize those risks and help you drive your operations more effectively.