build rich customer profiles

Understand your customers with the help of refined and supplemental data
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Identify customers and make the right decisions

Identify customers and make the right decisions

Get valuable insight through profile analysis

  • Get an understanding of who your customers are and what needs they have through insightful and relevant analyses
  • Create business-critical decision support with a combination of your own data and Dun & Bradstreet's data
  • Ensure global and enriched customer profiles with access to the world's largest corporate database through our partnership with Dun & Bradstreet
The right insight create new opportunities

The right insight create new opportunities

It is often said that one of the keys to successful marketing is the ability to develop targeted offers to customers; to ensure relevance for increased conversion. The challenge is not only to create flexibility and customization in sales and marketing activities, but also to have the right knowledge and insight. A deeper understanding of your target audience and the factors that drive your customers gives you a valuable foundation and tools for success.

In Dun & Bradstreet's solution for complete customer profiles, we start with your company's customer data and combine it with Dun & Bradstreet's to create enriched decision support for your business. Using the information that is relevant for you, our experienced analysts compile relevant analytics and create profiles. If you prefer to do the analysis work in-house, Dun & Bradstreet can supply you with the data you need to delve deeper. Developing enriched customer profiles gives you the knowledge you need to optimize your marketing and develop your business.

The increasing mobility and more varied family structures of the modern world place greater demands on being able to predict behaviors and drivers. Understanding contemporary society has quite simply become more complex and therefore requires new tools. Bisnode Kollektion analyzes modern families and society in an entirely new way, thanks to access to vast amounts of information and experience, which lead to unique insight through smart analyses. Bisnode Kollektion describes, simply and clearly, modern markets and target groups based on their consumption patterns, the type of households they live in, their hobbies, their values and the part of the country in which they reside. This analyzed data is added to your existing data to create enriched customer profiles, helping you accurately pinpoint the moment a customer enters a consumption cycle.

Bisnode Kollektion launches from three levels of insight: Individual, Household and Geography, which are based on vast amounts of information from a number of different sources. By looking at life phases, buying behaviors and buying windows, we can make insight on your target audiences come alive.

Through Bisnode's partnership with Dun & Bradstreet, you can get enriched customer profiles of your business clients across the globe. With access to the world's largest corporate database of 265 million businesses and more than 30,000 sources, you can be sure that you always have relevant data. The database is updated five million times a day, which means that you can always base your decisions and your customer profiles on up-to-date information. Effective analyses and valuable insight ensure you get the right understanding and knowledge about your customers, giving you the tools to develop your business no matter where your customers are.

Find out more about D&B Global Reference Solution