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Finding New Customers with Consumer-to-Business (C2B) Marketing
A consumer-to-business (C2B) marketing approach helps organizations find new business clients from consumer accounts.
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7 Keys to Amp Up Conversion with B2B Intent Data
Despite its promise, intent data isn’t magic. Consider these 7 keywords when you’re considering leveraging intent data.
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How to Create a Winning B2B Social Media Strategy
In-depth look at social media strategy for B2B organizations, SMART goals, content and brand voice.
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Account Based Marketing: A Guide
A sales and marketing guide to Account Based Marketing, from definition to benefits and tactics.
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Programmatic Advertising Platforms Guide
A detailed look at programmatic advertising, from basic definitions, to platforms and measurement.
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