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Easy access to business data, industry research, and market trends can give business development professionals an edge against the competition. The cold call has been replaced with business information databases and sales acceleration platforms that promise a more fruitful conversation. Learn about the business development resources and techniques available to salespeople in the Company Research section, and the content below.
Business databases provide a wealth of data that can be used to identify leads, understand a company's financial performance, and evaluate risks. Business development teams, procurement officers, and risk managers rely upon accurate insights to target leads or evaluate vendors. Learn more about the latest tactics and tools changing how businesses conduct company research.