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B2B Programmatic Advertising Guide

Software & Subscriptions

D&B Credit Intelligence

Credit Intelligence helps you scale credit-to-cash—no matter your company’s size. You can issue instant credit decisions, standardize credit review processes, conduct advanced portfolio and account analysis, and manage your entire portfolio to help reduce DSO and get paid on time.

DaaS Integrations

D&B Buyer Intent

The B2B buying journey is more self-serve and digital than ever before, and marketers need to identify their in-market buyers early to be successful. This is where intent data comes into play – to help find prospects that are in-market to buy now.

DaaS Integrations

Find Qualified Sales Leads with D&B Hoovers<sup>™</sup>

Today, nearly eight decision makers are involved in every sales deal – a 43% increase from just three years ago! In order to achieve growth, sellers need to fast-track the buyer’s journey, cross-sell and upsell existing accounts, and build strong customer relationships. D&B Hoovers can help.

DaaS Integrations

What is D&B Hoovers<sup>™</sup>?

Software & Subscriptions

Country Insight Solutions

D&B's Country Insight solutions monitor changes in the business environment of individual countries and forecast country-wide developments which may affect the level of risk or provide opportunities in the short to medium term.

Software & Subscriptions

Industry-Leading Sales Research & Reports

When sellers have a unified view of an account, the overall market, and the competition, their conversations become more relevant and impactful. D&B Hoovers helps sales teams engage more effectively and build stronger relationships by providing extensive company profiles that deliver insights and business intelligence that can’t be readily found through corporate websites or web searches.

Software & Subscriptions

D&B Hoovers<sup>™</sup>

D&B Hoovers is a sales acceleration solution that provides a faster path from prospect to profitable relationship by leveraging data and analytics. B2B sales professionals can engage faster with customers to help grow their business.

Software & Subscriptions

D&B Audience Targeting

Dun & Bradstreet helps improve programmatic advertising by providing access to the Dun & Bradstreet Data Cloud, comprised of 300M+ business records, and mapping the data to 350M+ cookies and mobile device IDs. Tap into the Data Cloud to deliver ads across ad tech players, social media, and TV.

Superior Analytics Enabled by Machine Learning

Nipa Basu, former Chief Analytics Officer, explains why machine learning is top of mind for most business-to-business companies and how it can be used to enhance more traditional analytics models.

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