Results 81 - 90 of 92 for digital marketing (1.04 seconds)
Easy access to business data, industry research, and market trends can give business development professionals an edge against the competition. The cold call has been replaced with business information databases and sales acceleration platforms that promise a more fruitful conversation. Learn about the business development resources and techniques available to salespeople in the Company Research section, and the content below.
Software & Subscriptions
Sales and marketing teams spend far too much time wrangling data and not enough time engaging customer and prospects to win deals. Forrester estimates that 80% of B2B firms struggle to manage customer data – which leads to siloed data, wasted budget, and disappointing results.