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Marketing automation tools draw on real-time business data and powerful analytics programs to help companies reach qualified leads in the most efficient way. Matching incomplete user profiles to supplemental third-party data helps build detailed leads lists, while audience targeting capabilities direct ad spend to the most qualified prospects. In this article, you will discover tips that can help you get the most out of marketing automation as well as common pitfalls you may want to avoid.
Business databases provide a wealth of data that can be used to identify leads, understand a company's financial performance, and evaluate risks. Business development teams, procurement officers, and risk managers rely upon accurate insights to target leads or evaluate vendors. Learn more about the latest tactics and tools changing how businesses conduct company research.