Results 61 - 70 of 100 for digital marketing (1.15 seconds)
Marketing automation tools draw on real-time business data and powerful analytics programs to help companies reach qualified leads in the most efficient way. Matching incomplete user profiles to supplemental third-party data helps build detailed leads lists, while audience targeting capabilities direct ad spend to the most qualified prospects. In this article, you will discover tips that can help you get the most out of marketing automation as well as common pitfalls you may want to avoid.
Big data has revolutionized how marketing professionals do their jobs. Marketers depend upon data when planning campaigns; demographics, real-time sales figures, and complex predictive analytics models help achieve results in a cost-effective manner. However, it can be challenging to understand the concepts behind data management and analytics. The pieces below will help you learn about the fundamentals of data-driven marketing.
Business databases provide a wealth of data that can be used to identify leads, understand a company's financial performance, and evaluate risks. Business development teams, procurement officers, and risk managers rely upon accurate insights to target leads or evaluate vendors. Learn more about the latest tactics and tools changing how businesses conduct company research.