Get the facts on how to choose the right vendor – with the right contact data – for smarter prospecting.

Watch how D&B Finance Analytics can help transform your finance operations and reduce cost through insight, automation, and enhanced customer experience.

Learn why now is the time for finance leaders to manage risk with innovative data practices.

Learn what targeted marketing is, how it is unique, what the best platforms are, and how you can leverage it to generate growth for your business.

Marketing analytics help businesses find new customers, maximize the return on their ad dollars & anticipate demand.

Marketing automation tools draw on real-time business data and powerful analytics programs to help companies reach qualified leads in the most efficient way. Matching incomplete user profiles to supplemental third-party data helps build detailed leads lists, while audience targeting capabilities direct ad spend to the most qualified prospects. In this article, you will discover tips that can help you get the most out of marketing automation as well as common pitfalls you may want to avoid.

Big data has revolutionized how marketing professionals do their jobs. Marketers depend upon data when planning campaigns; demographics, real-time sales figures, and complex predictive analytics models help achieve results in a cost-effective manner. However, it can be challenging to understand the concepts behind data management and analytics. The pieces below will help you learn about the fundamentals of data-driven marketing.

What is B2B audience targeting & how can it help your business close more deals?

Business databases provide a wealth of data that can be used to identify leads, understand a company's financial performance, and evaluate risks. Business development teams, procurement officers, and risk managers rely upon accurate insights to target leads or evaluate vendors. Learn more about the latest tactics and tools changing how businesses conduct company research.