D&B Optimizer for Marketing is Dun & Bradstreet’s secure, cloud-based marketing solution that provides sustainable and repeatable data stewardship services for your global data to drive more effective segmentation and targeting practices.

The D&B Direct API delivers valuable customer insights into the marketing applications where you need them most – marketing automation, CRM and more. Get on-demand access to the intelligence you need to identify the best prospects, build relationships and make every customer interaction count.

Dun & Bradstreet helps improve programmatic advertising by providing access to the Dun & Bradstreet Data Cloud, comprised of 300M+ business records, and mapping the data to 350M+ cookies and mobile device IDs. Tap into the Data Cloud to deliver ads across ad tech players, social media, and TV.

Sales and marketing teams spend far too much time wrangling data and not enough time engaging customer and prospects to win deals. Forrester estimates that 80% of B2B firms struggle to manage customer data – which leads to siloed data, wasted budget, and disappointing results. ​

D&B Marketo Connector helps you standardize, complete and enrich inbound leads in real time. Drive higher conversion rates on your Marketo landing pages by requiring fewer fields in your forms and appending complete, accurate data after submission.

D&B Eloqua Connector helps you standardize, complete and enrich inbound leads in real time. Drive higher conversion rates on your Eloqua landing pages by requiring fewer fields in your forms and appending complete, accurate data after submission.