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Marketing automation tools draw on real-time business data and powerful analytics programs to help companies reach qualified leads in the most efficient way. Matching incomplete user profiles to supplemental third-party data helps build detailed leads lists, while audience targeting capabilities direct ad spend to the most qualified prospects. In this article, you will discover tips that can help you get the most out of marketing automation as well as common pitfalls you may want to avoid.
Businesses of all sizes are tasked with navigating a complex regulatory environment governed by state and federal guidelines. Adhering to financial regulations, anti-corruption laws, and other rules is often costly, but violations can result in severe penalties. Learn about compliance risks facing businesses and how risk managers seek to mitigate these threats.
Extending Business Credit
Extending business credit is a huge responsibility – it’s the credit manager’s job to weigh the risk of granting credit and determine whether customers can pay on time. Bad credit decisions, based on bad data, can impact monthly cash flow and lead to bad debt when customers don’t pay as promised. The articles below explain key concepts about extending business credit. Keep reading to learn more.