Digital Engagement

Give your online audience the experiences they value – and expect
Customer Segmentation
Ad Targeting
Lead Capture
Identify the right segments to target online

Your best prospects are hidden in a complex web of user paths across your owned, earned and paid digital channels. With Dun & Bradstreet’s audience segments created just for you, you can use over 250 targetable attributes to identify the prospects most likely to buy from you and engage with them across the web.

Get a richer profile of your web traffic by linking the cookies, IP addresses and pixels hitting your sites to the universally recognized D-U-N-S® Number identifier. The result is a convergence of data on businesses and their digital behaviors – a unique view available only from Dun & Bradstreet.

Drive the right prospects to your website

Once you’ve identified the right segments, you then need to reach them where they are so they’re compelled to engage with your brand. Only Dun & Bradstreet has deterministic data that targets prospects based on their actual attributes – not probabilistic guesses – enabling better accuracy, precision and reach.

With Dun & Bradstreet’s audience segments, you not only serve ads to the right prospects at the right time, you also make your ad dollars go further.

Move prospects further along the funnel

Driving relevant contacts to your website is just the beginning – you want them to stick around. Dun & Bradstreet's visitor profiles help you engage a larger share of web traffic, turning online interest into deeper relationships and better campaigns.

With Dun & Bradstreet’s real-time intelligence, you can personalize your digital experience based on the visitor’s company size, industry and other business criteria. When your visitors are engaged because the experience you create is specific to their needs, they’ll stick around and convert more quickly into leads.

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