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D&B DataVision: Accelerating Go-to-Market Planning & Data ActivationThe EditorsJune 11, 2018How Dun & Bradstreet aligned marketing and sales around a single source of customer truth to drive decision making and pipeline growthRead More

INFOGRAPHIC: Technology is NOT a Substitute for StrategyJosh Mueller April 2, 2018Discover how modern finance and credit teams use robust analytics and technology to drive innovation and growth.Read More

The Power of Sales and Marketing Alignment in ABMMichael BrennerMarch 28, 2018Discover how success means more informed decisions, richer buyer profiles, and more meaningful data when you align your sales and marketing teams for ABM.Read More

Sales Acceleration: Guiding Customers Through the Buying ProcessMichael BrennerMarch 23, 2018Learn actionable sales acceleration strategies to guide your customers through the buying process faster and with less friction.Read More

The Blueprint for Data Quality and IntegrationMichael GoldbergMarch 23, 2018Sales and marketing begins with the construction of a durable data strategy. That’s why we’ve rolled out the identifiers for a solid data quality and integratio ...Read More

Three Key Factors for Successfully Engaging Your ABM Target AccountsMatt Heinz March 23, 2018In this post, guest blogger Matt Heinz shows you how to engage your ABM Target Accounts by getting back to what’s really important: people.Read More

How Data Is Driving the Evolution of B2B Sales and Marketing TacticsMichael BrennerMarch 19, 2018Data is driving the evolution of B2B sales and marketing tactics by making more personalized, efficient, and impactful marketing possible – at scale.Read More

How SourceMedia Strengthens Audience Targeting and ProfilingThe EditorsFebruary 28, 2018Leading digital business information and performance media company leverages D&B Visitor Intelligence and Workbench Data Optimizer to identify anonymous web vis ...Read More

Account-Based Marketing is Driving Better Revenue Outcomes Michael GoldbergFebruary 22, 2018Dun & Bradstreet’s Former CMO, Rishi Dave, explains why data is the fuel for any successful ABM program and how to prepare your organization for success. Read More

Taking an Analytical Approach to Sales AccelerationJonathan James CramerFebruary 22, 2018Analytics solutions can help an organization increase sales to new and existing customers, reduce churn and increase loyalty.Read More

Getty Images Alters Data Strategy to Better Understand Their AudienceMichael GoldbergFebruary 21, 2018Getty Images planned to launch a new customer relationship management (CRM) platform to 30 offices across 20 countries in 5 continents – in six weeks. While it ...Read More

Lead Routing With AnalyticsRachel RichterFebruary 15, 2018Getting the right leads to the right team is a challenge that almost any company wants to solve. Analytics offers the answer to this persistent business questio ...Read More

Master Data and Big Data Synergy?Malcolm HawkerNovember 14, 2017Big Data and Master Data have long been considered separate environments. Can integrating the two help companies realize the full value of their Big Data?Read More

Are Silos Killing the Promise of Data?Rishi DaveNovember 13, 2017Rishi Dave offers 3 steps to break down silos and identify the type of valuable opportunities that spark growth across the organization. Read More

Are We Heading Towards Digital Global Warming?Scott TaylorNovember 7, 2017The concurrent megatrends of big data, globalization, and the API economy converging could lead to a digital global warming.Read More

Infographic: The State of Sales AccelerationThe EditorsSeptember 14, 2017Explore a visual snapshot of thoughts from buyers and sellers on the state of sales acceleration.Read More

How to Integrate Content into the Marketing Org Michael GoldbergSeptember 6, 2017World class marketing strategies fall short without great content. See how D&B integrated content into its marketing org.Read More

Key Take-aways from “Prove It! Attribution and Analytics” at sfBIGJessica NussbaumSeptember 6, 2017Jessica Nussbaum, Director of Marketing at Dun & Bradstreet, shares a few key take-a-ways from sfBIG’s attribution and analytics event. Read More

Why is the Sales Cycle Longer in B2B vs. B2C Advertising?Jessica NussbaumAugust 17, 2017In this second of a multi-blog series, learn why the main difference between consumer and business purchasing is that the sales cycle is longer.Read More

Reimagining the Power of Data in the Cloud with MicrosoftThe EditorsJuly 24, 2017Real-time, actionable data powered by the D&B D-U-N-S^® Number, will help businesses across the globe make critical business decisions through Mic ...Read More

All Work and No Play Makes Jack… A Robot?Dr. Anthony ScriffignanoJuly 24, 2017What happens when human jobs inevitably give way to automated agents that can do more work, more efficiently, and without rest or other human requirements?Read More

How Ricoh Optimized Demand Gen Through a Centralized Data StrategyMichael GoldbergJuly 20, 2017Ricoh knows the importance of having clean, accurate data to guide their marketing strategy. Discover how they use data to drive increased acquisition. Read More

One-Minute Read

Cross the Finish Line by Engaging With Your Customers Their WayErin WrightJuly 19, 2017B2B digital marketers know the key to differentiate and remain competitive is by delivering engaging customer experiences. Read on how to finish strong.Read More

Taming the Wild Data BeastBryan PalmerJuly 18, 2017Get highlights and request this Forbes Insight Research – The Data Differentiator: How Improving Data Quality Improves Business.Read More

Improving the Digital Customer ExperienceDeniz OlcayJuly 17, 2017Learn how we’re leveraging our marketing & sales solution to better understand our web traffic, improve our site experience and generate revenue.Read More

Two Keys to Unlocking the Identity of Your Website VisitorsRishi DaveJuly 17, 2017Learn how to use the right data to identify your web visitors and turn visitors into customers. Read More

How B2B Marketers are Using AnalyticsMichael GoldbergJuly 10, 2017Data plays a big role in B2B marketing. But the real value lies in analytics. We partnered with Forbes to learn how marketers use analytics to drive success.Read More

How to Double Your Inbound Leads in a Single Year Josh Mueller June 29, 2017Demand generation is one of the most important elements of a modern marketing strategy. Check out five tips that we employed to drive significant demand.Read More

One-Minute Read

Dive into Omnichannel Marketing by First Identifying Your CustomersErin WrightJune 28, 2017Like triathlon training, Omnichannel Marketing requires dedication, persistence, and endurance. Start your race strong by identifying your customers.Read More

How Sustainable Data Practices Drive Campaign Success at Ricoh USACindy LynesJune 21, 2017Learn how Ricoh cleansed & enriched their data to identify and correct gaps in data completion, enabling them to drive campaign success and decrease risk.Read More

How the Ad Industry is Coming Together to Stop Losing Money Michael GoldbergJune 21, 2017With ad fraud on the rise, the industry has banded together to combat the issue. TAG’s CEO explains how data sharing is playing a big role in the fight. Read More

AI and The Terminator ConundrumRishi DaveMay 16, 2017AI is a hot story, but the data narrative is not as prominently discussed as it should be. After all, AI is only as intelligent as the data that feeds it.Read More

Marketing and Sales Gain an Edge with Dun & Bradstreet and Oracle Data CloudThe EditorsMarch 27, 2017Learn how Oracle customers can access Dun & Bradstreet data across the enterprise to build a single, connected view of their customers and prospects.Read More

Digital Marketers Expand Audience Reach With Dun & Bradstreet and AdobeThe EditorsMarch 21, 2017Learn how Adobe customers can identify and target prospects cross channel with Dun & Bradstreet business firmographics and persona data.Read More

Account-Based Marketing: The Art of the StartThe EditorsMarch 6, 2017We surveyed over 100 B2B marketers to learn about the important role data plays in implementing account-based marketing strategies.Read More

Whitepaper: How to Build a Killer Strategic Account PlanThe EditorsMarch 6, 2017Learn how to build a strategic account plan that will move you into accelerators faster, easier and with more predictability.Read More

The Need for Sales Acceleration is Accelerating Rishi DaveMarch 6, 2017Dun & Bradstreet’s former Chief Marketing Officer, Rishi Dave, shares his views on sales acceleration and the benefits associated with this concept.Read More

The Future of Digital ExperiencesErin WrightFebruary 28, 2017Watch Dun & Bradstreet CEO Bob Carrigan and Global VP Ed Carey talk digital experience with Adobe from the Street Tank at Advertising Week 2016.Read More

How to Grow Your Business with Interconnected SystemsThe EditorsNovember 2, 2016Interconnect your platforms to align your teams and work as one.Read More

8 Ways to Unleash Our Potential – Personally and ProfessionallyMelissa KofrothOctober 18, 2016Hailed as the “female Jerry Maguire”, Molly Fletcher, Founder and CEO of her company shares eight ways to be our best and grow our relationships.Read More

Infographic: Trick-or-Treating with Analytics Michael GoldbergOctober 17, 2016Analytics can accelerate growth with predictive insights. Using Halloween as an example, our Everyday Analytics Series illustrates the treats associated with an ...Read More

How Interconnected Data Helps Marketers Stay in Tune with CustomersShelly LucasOctober 11, 2016You can't stay in tune with customers if everyone isn't working with the same information. Fortunately, standardized data can ensure you're all playing the same ...Read More

Data’s Place in the Growing AdTech Marketplace EcosystemJessica NussbaumSeptember 22, 2016The adtech landscape is expanding dramatically. Standardized customer data cross platforms delivers normalization for meaningful campaign analysis.Read More

Fast-Tracking Secrets to Digital Marketing SuccessLee OddenSeptember 20, 2016In this Q&A with Lee Odden, Dun & Bradstreet SVP Josh Mueller talks all things digital marketing, from lessons learned and 2017 priorities to re-imagining the d ...Read More

What’s Your Plan to Win Your Customers’ Hearts?Erin WrightSeptember 20, 2016Quality data is foundational to building meaningful relationships. Get the Data Strategy Blueprint and plan to win your customers hearts and business.Read More

A Data-Inspired Guide to Social Media Julie SaldarriagaSeptember 15, 2016Establish a winning strategy and learn what it takes to be successful in the modern social media landscape with the Data-Inspired Guide to Social Media.Read More

Mission Possible: Personalized B2B Marketing in the Age of Colossal DataShelly LucasSeptember 7, 2016Personalized marketing requires the right message, at the right time via the right channel. Sounds impossible. But not if you gear up for it.Read More

Optimize Your Marketing Automation, Frank Underwood StyleJulie SaldarriagaSeptember 6, 2016Don’t let your marketing automation system become a house of cards. Create a firm foundation for success built on quality data and an effective strategy.Read More

B2B Industry Pressures Shaping the Next Decade of Agency-Client RelationshipsDeniz OlcaySeptember 6, 2016The “MadTech” explosion is putting more programmatic power in the hands of B2B advertisers. What does this mean for media-buying agencies? Read More

The Data Strategy Blueprint Series: Account Based EngagementErin WrightSeptember 6, 2016With our partner Salesforce |Data.com, learn how to bring data, technology, sales and marketing together for a sound Account-Based Engagement plan.Read More

Marketing Trend Spotlight: Programmatic MarketingSean CrowleyAugust 16, 2016Programmatic ad buying is gaining traction in the B2B space. Learn more about this growing trend and how to stay ahead of the curve.Read More

5 Steps to Create a Winning Data Management StrategySean CrowleyAugust 15, 2016Face your marketing data challenges and generate some quick wins for your team by following five simple stepsRead More

How Strategic Profiling Transformed D&B's MarketingShelly LucasAugust 11, 2016Take a look inside Dun & Bradstreet's customer segmentation to learn how its marketing team achieved 186% of its 2016 pipeline goal in six months. Read More

Enough is Enough: Dispositive Thresholds in DataDr. Anthony ScriffignanoAugust 5, 2016In a world awash with data where we can see data we could go and get and data that we wish we had, how do we know when we have enough to make a decision? Read More

3 Ways B2B Marketers Can Improve Their Data Quality Ritika PuriJuly 27, 2016Poor data quality continues to be pervasive – and one of the biggest problems – in the B2B tech industry todayRead More

3 Biggest IoT Opportunities in Telco Marketing Ritika PuriJuly 26, 2016Learn about the three biggest IoT opportunities that B2B telecom marketers should prioritize to achieve their business goalsRead More

Stop Channel Surfing and Ride the Twitter Wave Right NowDeniz OlcayJuly 25, 2016Skeptical about advertising on Twitter? Plenty of B2B brands are getting great results, but it requires a delicate balance between organic and paid tweets.Read More

Master Data: The Next Buzzword for you to KnowEd CareyJuly 7, 2016CMOs are increasingly measured on business, not just marketing outcomes. Expect to hear more about Master Data and its impact on the marketing landscape.Read More

Test, Learn & Scale for B2B Marketing Data Quality GainsThe EditorsJune 23, 2016The final in a three-part blog series covering the three must haves to master for data-driven marketing excellence, Rishi Dave, former CMO Dun & Bradstreet and ...Read More

The Best B2B Data From The Best B2B Data PartnersMarie Knight JoshiJune 21, 2016Hear from Dun & Bradstreet partner Adobe on views about how data powers B2B marketing disciplines.Read More

Together, Marketing and IT Raise the Marketing Excellence BarThe EditorsJune 16, 2016Second in a three-part blog series covering the three must haves to master for data-driven marketing excellence, Rishi Dave, Former CMO Dun & Bradstreet and Jim ...Read More

How the Internet of Things Helps Deliver the “Right” Customer ExperienceShelly LucasJune 16, 2016For B2B marketers, the IoT is more than just another ad "channel." It adds a new layer of buyer analytics for delivering the "right" customer experience.Read More

3 Must Haves to Master Data-Driven Marketing ExcellenceThe EditorsJune 10, 2016First in a three-part blog series, Rishi Dave, Former CMO Dun & Bradstreet and Jim Davis, CMO Informatica talk about why integrated data is foundationally criti ...Read More

The Marketing “Efficiency” Problem & How Customer Analytics Can Solve ItShelly LucasJune 7, 2016The problem with "efficiency": It keeps us from delivering fluid responses. But thanks to interconnected data and customer analytics, we can liquefy our marketi ...Read More

Three Reasons Why B2B Marketers Should Reconsider Facebook AdvertisingShelly LucasJune 1, 2016For years, many enterprise B2B marketers have given Facebook advertising a brazen thumbs down. Here are three reasons to reconsider that reactionRead More

How Modern Marketers are Connecting Online and Offline ChannelsAnudit VikramMay 24, 2016Data is the glue marketers should use to connect online and offline channels for personalized customer engagement.Read More

Infographic: 6 Scientific Steps to B2B Programmatic SuccessMelissa KofrothMay 12, 2016Using Common Data Sense in a Mad Digital WorldRead More

The Big Break: Identifying Patterns in Your Customer PortfolioAbigail LutteMay 2, 2016Winning in your growth efforts takes strategy, mastery of the rules and perfect timing. Finance has the power to drive increased cash flow, collaboration and pr ...Read More

From Earth to the Moon and Back 6x: How Data Drives DigitalErin WrightMarch 31, 2016For businesses today, we live in a Data Economy, where high-quality data has become one of the most valuable commodities in pursuit of global growth.Read More

The Six Steps of Account-Based Marketing Data AnalysisMelissa KofrothFebruary 17, 2016An inside look at the analytic models Dun & Bradstreet uses to fuel our own account-based strategies and activitiesRead More

Data Dialogue: CareerBuilder Builds a Better Process For Turning Data Into InsightsMichael GoldbergFebruary 17, 2016As CareerBuilder expands globally, their need for consistent data and CRM consolidation has become a priority. We interview the person behind this project.Read More

Social Media and the Data Management PlatformThe EditorsJanuary 20, 2016This white paper from Dun & Bradstreet partner of Oracle provides real-world examples and performance metrics from companies who have been successful utilizing ...Read More

The Cold Email: 4 Tips to Maximize Your ResultsTracey PanekJanuary 19, 2016Tired of cold calling and face-to-face prospecting? Try adding the cold email to your sales strategy as an additional prospecting method.Read More

5 Ways to Help Get Your Small Business FoundTracey PanekJanuary 19, 2016It's not easy to compete against corporate marketing departments. Try these digital marketing tactics to help your small business get noticed in a big way.Read More

Uncovering New Prospects via Dun & Bradstreet and A Hundred AnswersThe EditorsJanuary 13, 2016Learn how Complete Innovations seamlessly integrated data inside their Microsoft Dynamics CRM to identify new leads and drive business growthRead More

Sales & MarketingThe EditorsJanuary 12, 2016Read and learn about new ideas and insights for the world of data-inspired marketing from Dun and Bradstreet.Read More

Why Market Research is More Important Than You ThinkThe EditorsJanuary 11, 2016You can't succeed in your industry if you don't keep up with trends and advancements. Find out why you need to market research to stay competitive.Read More

How to Become an Industry Research ExpertThe EditorsJanuary 10, 2016B2B small businesses need to gather more facts before they become industry pros. Learn how to implement a sound industry research strategy.Read More

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