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Account-Based Marketing | Examples & Best Practices in 4 StepsChitrang ShahNovember 8, 2019Optimize your account-based marketing with these best practices, strategic tactics, and real-world examples.Read More

Too Many Emails, Too Little TimeThe EditorsOctober 10, 2019With an increase in emails – and a decrease in attention spans – how can you ensure your B2B emails stand out? Here are six best practices to improve your B2B e ...Read More

The Data-Inspired Guide to B2B Customer Data PlatformsMichael BirdSeptember 19, 2019Wondering how to select the right Customer Data Platform (CDP), for your business? Learn more from our data-inspired guide. Read More

The Data-Inspired Guide to B2B Lead GenerationJulie SaldarriagaJune 19, 2019Discover the ways quality data can optimize your key demand generation activities with the Data-Inspired Guide to B2B Lead Generation.Read More

Forrester New Wave^™: B2B Customer Data Platforms Q219 – A Strong PerformerMichael BirdJune 17, 2019Forrester New Wave™ evaluation cites Dun & Bradstreet as a Strong Performer and soon-to-be-acquired Lattice Engines as Leaders resulting in best-in-class CDP.Read More

AI-Powered ABM and Digital Marketing Just Got Smarter Michael BirdJune 13, 2019Gain exclusive insight from Dun & Bradstreet EVP and General Manager Michael Bird on our intent to acquire Lattice Engines.Read More

Improving Performance Across The EnterpriseJosh MuellerMarch 5, 2019Learn how data and insights help accelerate revenue, reduce cost, manage risk, and transform your business.Read More

Omnichannel Marketing: B2B Training GuideThe EditorsJanuary 29, 2019A step-by-step guide to launching – and making a commitment to – omnichannel marketing.Read More

There’s Gold in Them Thar Hills: 3 Ways to Mine First-Party DataJessica NussbaumJanuary 24, 2019Learn how first party data forms the bedrock of any data-driven strategy.Read More

Automating Your Third-Party Risk Management ProgramBrian AlsterJanuary 23, 2019Learn how automation is the key to successful third-party risk management programs.Read More

New Year's Resolutions: Reflecting on 2019 Realities in All Things DataDr. Anthony ScriffignanoJanuary 15, 2019Anthony Scriffignano reflects on data and AI-related issues and topics for 2019. Read More

5 Digital Advertising & Marketing Trends to Watch in 2019Michael GoldbergDecember 18, 2018Dun & Bradstreet teamed with Adweek to uncover of the biggest opportunities – and challenges – B2B marketers will have in 2019. Read More

The Data-Inspired Guide to Email MarketingJulie SaldarriagaDecember 14, 2018You may think email marketing is a perfected practice but the email game continues to change and new findings are always being revealed.Read More

3 Modern Tactics for Scoring Last-Minute B2B SalesMichael GoldbergNovember 1, 2018Learn the secrets to closing last-minute sales with the right mix of B2B data and insights.Read More

Can You Confidently Identify Your B2B Audience?Anudit VikramOctober 29, 2018Dun & Bradstreet’s Anudit Vikram talks about identity management, how the D-U-N-S fits in and how to get started.Read More

How to Master B2B Customer DataMichael GoldbergOctober 11, 2018Learn what Master Data is and how it can improve your sales & marketing strategy.Read More

Leverage Strong Partnerships + Data to Boost Your PerformanceNeil PatwardhanAugust 15, 2018Dun & Bradstreet's Neil Patwardan discusses the importance of alliances and partnerships to give customers comprehensive solutions, tailored to their needs.Read More

4C Delivers ABM Strategies with Consistent Online & Offline TargetingThe EditorsAugust 9, 2018Dun & Bradstreet’s audience targeting & sales intelligence solutions supports 4C’s ABM strategy to drive targeted engagement with B2B audiencesRead More

Partners Speed Time-to-Value for Data Powered Tech InvestmentsJessica NussbaumJuly 26, 2018Modern businesses are evolving how they interact with data and technology for better performance. See why partner solutions help harness business insights.Read More

5 Benefits of Content Personalization for B2B MarketersMichael GoldbergJuly 23, 2018The benefits of personalization go beyond using someone’s name. Tailoring a buyer’s experience to their needs and interests helps make a connection.Read More

Data and Analytics are the Catalysts for Better PerformanceMichael GoldbergJuly 6, 2018Getting the most out of your data means knowing what to ask of it. The answers will guide financial decisions, marketing strategy, and supply choices.Read More

D&B DataVision: Accelerating Go-to-Market Planning & Data ActivationThe EditorsJune 11, 2018How Dun & Bradstreet aligned marketing and sales around a single source of customer truth to drive decision making and pipeline growthRead More

Are Data Silos Killing Your Business?Rishi DaveMay 7, 2018Silos have made it hard to manage, analyze, and activate enterprise-wide data. But these steps, inspired by data-inspired companies, should help get you on the ...Read More

INFOGRAPHIC: Technology is NOT a Substitute for StrategyJosh MuellerApril 2, 2018Discover how modern sales and marketing teams use robust analytics and technology to drive innovation and growth.Read More

The Power of Sales and Marketing Alignment in ABMMichael BrennerMarch 28, 2018Discover how success means more informed decisions, richer buyer profiles, and more meaningful data when you align your sales and marketing teams for ABM.Read More

Improve ABM Strategies in 3 StagesMatt Heinz March 23, 2018In this post, guest blogger Matt Heinz shows you how to engage your ABM Target Accounts by getting back to what’s really important: people.Read More

4 Sales Acceleration Strategies to Help Capture & Convert More Leads Michael BrennerMarch 23, 2018Learn actionable sales acceleration strategies to guide your customers through the buying process faster and with less friction.Read More

Best Practices for Building a Data-Driven Sales & Marketing StrategyMichael GoldbergMarch 23, 2018Sales and marketing begins with the construction of a durable data strategy. That’s why we’ve rolled out the identifiers for a solid data quality and integratio ...Read More

How Data Is Driving the Evolution of B2B Sales and Marketing TacticsMichael BrennerMarch 19, 2018Data is driving the evolution of B2B sales and marketing tactics by making more personalized, efficient, and impactful marketing possible – at scale.Read More

How Analytics Powers Sales AccelerationJonathan James CramerFebruary 22, 2018Analytics solutions can help an organization increase sales to new and existing customers, reduce churn and increase loyalty.Read More

Getty Images Alters Data Strategy to Better Understand Their AudienceMichael GoldbergFebruary 21, 2018Getty Images planned to launch a new customer relationship management (CRM) platform in 30 offices across 20 countries on five continents – in six weeks.Read More

Improving Sales Performance with Analytics & Lead RoutingRachel RichterFebruary 15, 2018Getting the right leads to the right team is a challenge that almost any company wants to solve. Analytics offers the answer to this persistent business questio ...Read More

Master Data and Big Data Synergy?Malcolm HawkerNovember 14, 2017Big data and master data have long been considered separate environments. Can integrating the two help companies realize the full value of their big data?Read More

Are We Heading Towards Digital Global Warming?Scott TaylorNovember 7, 2017The concurrent megatrends of big data, globalization, and the API economy converging could lead to a digital global warming.Read More

The State of B2B Sales AccelerationThe EditorsSeptember 14, 2017Explore a visual snapshot of thoughts from buyers and sellers on the state of sales acceleration.Read More

How to Integrate Content into the Marketing Org Michael GoldbergSeptember 6, 2017World class marketing strategies fall short without great content. See how D&B integrated content into its marketing org.Read More

Key Take-aways from “Prove It! Attribution and Analytics” at sfBIGJessica NussbaumSeptember 6, 2017Jessica Nussbaum, Director of Marketing at Dun & Bradstreet, shares a few key take-a-ways from sfBIG’s attribution and analytics event. Read More

Why is the Sales Cycle Longer in B2B vs. B2C Advertising?Jessica NussbaumAugust 17, 2017In this second of a multi-blog series, learn why the main difference between consumer and business purchasing is that the sales cycle is longer.Read More

Reimagining the Power of Data in the Cloud with MicrosoftThe EditorsJuly 24, 2017Real-time, actionable data powered by the D&B D-U-N-S^® Number, will help businesses across the globe make critical business decisions through Mic ...Read More

All Work and No Play Makes Jack… A Robot?Dr. Anthony ScriffignanoJuly 24, 2017What happens when human jobs inevitably give way to automated agents that can do more work, more efficiently, and without rest or other human requirements?Read More

How Ricoh Optimized Demand Gen Through a Centralized Data StrategyMichael GoldbergJuly 20, 2017Ricoh knows the importance of having clean, accurate data to guide their marketing strategy. Discover how they use data to drive increased acquisition. Read More

One-Minute Read

Cross the Finish Line by Engaging With Your Customers Their WayErin WrightJuly 19, 2017B2B digital marketers know the key to differentiate and remain competitive is by delivering engaging customer experiences. Read on how to finish strong.Read More

Taming the Wild Data BeastBryan PalmerJuly 18, 2017Get highlights and request this Forbes Insight Research – The Data Differentiator: How Improving Data Quality Improves Business.Read More

Improving the Digital Customer ExperienceDeniz OlcayJuly 17, 2017Learn how we’re leveraging our marketing & sales solution to better understand our web traffic, improve our site experience and generate revenue.Read More

Two Keys to Unlocking the Identity of Your Website VisitorsRishi DaveJuly 17, 2017Learn how to use the right data to identify your web visitors and turn visitors into customers. Read More

How B2B Marketers are Using AnalyticsMichael GoldbergJuly 10, 2017Data plays a big role in B2B marketing. But the real value lies in analytics. We partnered with Forbes to learn how marketers use analytics to drive success.Read More

How to Double Your Inbound Sales Leads in a Single YearJosh MuellerJune 29, 2017Demand generation is one of the most important elements of a modern marketing strategy. Check out five tips that we employed to drive significant demand.Read More

One-Minute Read

Dive into Omnichannel Marketing by First Identifying Your CustomersErin WrightJune 28, 2017Like triathlon training, Omnichannel Marketing requires dedication, persistence, and endurance. Start your race strong by identifying your customers.Read More

How Sustainable Data Practices Drive Campaign Success at Ricoh USACindy LynesJune 21, 2017Learn how Ricoh cleansed & enriched their data to identify and correct gaps in data completion, enabling them to drive campaign success and decrease risk.Read More

How the Ad Industry is Coming Together to Stop Losing Money Michael GoldbergJune 21, 2017With ad fraud on the rise, the industry has banded together to combat the issue. TAG’s CEO explains how data sharing is playing a big role in the fight. Read More

AI and The Terminator ConundrumRishi DaveMay 16, 2017AI is a hot story, but the data narrative is not as prominently discussed as it should be. After all, AI is only as intelligent as the data that feeds it.Read More

Marketing and Sales Gain an Edge with Dun & Bradstreet and Oracle Data CloudThe EditorsMarch 27, 2017Learn how Oracle customers can access Dun & Bradstreet data across the enterprise to build a single, connected view of their customers and prospects.Read More

Digital Marketers Expand Audience Reach With Dun & Bradstreet and AdobeThe EditorsMarch 21, 2017Learn how Adobe customers can identify and target prospects cross channel with Dun & Bradstreet business firmographics and persona data.Read More

Account-Based Marketing: The Art of the StartThe EditorsMarch 6, 2017We surveyed over 100 B2B marketers to learn about the important role data plays in implementing account-based marketing strategies.Read More

Whitepaper: How to Build a Killer Strategic Account PlanThe EditorsMarch 6, 2017Learn how to build a strategic account plan that will move you into accelerators faster, easier and with more predictability.Read More

The Need for Sales Acceleration is Accelerating Rishi DaveMarch 6, 2017Dun & Bradstreet’s former Chief Marketing Officer, Rishi Dave, shares his views on sales acceleration and the benefits associated with this concept.Read More

The Future of Digital ExperiencesErin WrightFebruary 28, 2017Watch former Dun & Bradstreet CEO Bob Carrigan and Global VP Ed Carey talk digital experience with Adobe from the Street Tank at Advertising Week 2016.Read More

How to Grow Your Business with Interconnected SystemsThe EditorsNovember 2, 2016Interconnect your platforms to align your teams and work as one.Read More

8 Ways to Unleash Our Potential – Personally and ProfessionallyMelissa KofrothOctober 18, 2016Hailed as the “female Jerry Maguire”, Molly Fletcher, Founder and CEO of her company shares eight ways to be our best and grow our relationships.Read More

Infographic: Trick-or-Treating with Analytics Michael GoldbergOctober 17, 2016Analytics can accelerate growth with predictive insights. Using Halloween as an example, our Everyday Analytics Series illustrates the treats associated with an ...Read More

How Interconnected Data Helps Marketers Stay in Tune with CustomersShelly LucasOctober 11, 2016You can't stay in tune with customers if everyone isn't working with the same information. Fortunately, standardized data can ensure you're all playing the same ...Read More

Data’s Place in the Growing AdTech Marketplace EcosystemJessica NussbaumSeptember 22, 2016The adtech landscape is expanding dramatically. Standardized customer data cross platforms delivers normalization for meaningful campaign analysis.Read More

Fast-Tracking Secrets to Digital Marketing SuccessLee OddenSeptember 20, 2016In this Q&A with Lee Odden, Dun & Bradstreet former CMO Josh Mueller talks all things digital marketing, from lessons learned and 2017 priorities to re- ...Read More

What’s Your Plan to Win Your Customers’ Hearts?Erin WrightSeptember 20, 2016Quality data is foundational to building meaningful relationships. Get the Data Strategy Blueprint and plan to win your customers hearts and business.Read More

A Data-Inspired Guide to Social Media Julie SaldarriagaSeptember 15, 2016Establish a winning strategy and learn what it takes to be successful in the modern social media landscape with the Data-Inspired Guide to Social Media.Read More

Personalized B2B Marketing in the Age of Colossal DataShelly LucasSeptember 7, 2016Personalized marketing requires the right message, at the right time via the right channel. Sounds impossible. But not if you gear up for it.Read More

B2B Industry Pressures Shaping the Next Decade of Agency-Client RelationshipsDeniz OlcaySeptember 6, 2016The “MadTech” explosion is putting more programmatic power in the hands of B2B advertisers. What does this mean for media-buying agencies? Read More

The Data Strategy Blueprint Series: Account Based EngagementErin WrightSeptember 6, 2016With our partner Salesforce |Data.com, learn how to bring data, technology, sales and marketing together for a sound Account-Based Engagement plan.Read More

Marketing Trend Spotlight: Programmatic MarketingSean CrowleyAugust 16, 2016Programmatic ad buying is gaining traction in the B2B space. Learn more about this growing trend and how to stay ahead of the curve.Read More

Create a Marketing Data Management Strategy in 5 StepsSean CrowleyAugust 15, 2016Face your marketing data challenges and generate some quick wins for your team by following five simple stepsRead More

How Strategic Profiling Transformed D&B's MarketingShelly LucasAugust 11, 2016Take a look inside Dun & Bradstreet's customer segmentation to learn how its marketing team achieved 186% of its 2016 pipeline goal in six months. Read More

Enough is Enough: Dispositive Thresholds in DataDr. Anthony ScriffignanoAugust 5, 2016In a world awash with data where we can see data we could go and get and data that we wish we had, how do we know when we have enough to make a decision? Read More

3 Ways B2B Marketers Can Improve Customer Data QualityRitika PuriJuly 27, 2016Poor data quality continues to be one of the biggest and most pervasive problems in the B2B tech industry.Read More

3 Biggest IoT Opportunities in Telco Marketing Ritika PuriJuly 26, 2016Learn about the three biggest IoT opportunities that B2B telecom marketers should prioritize to achieve their business goalsRead More

Stop Channel Surfing and Ride the Twitter Wave Right NowDeniz OlcayJuly 25, 2016Skeptical about advertising on Twitter? Plenty of B2B brands are getting great results, but it requires a delicate balance between organic and paid tweets.Read More

Master Data: The Next Buzzword for you to KnowEd CareyJuly 7, 2016CMOs are increasingly measured on business, not just marketing outcomes. Expect to hear more about Master Data and its impact on the marketing landscape.Read More

The Best B2B Data From The Best B2B Data PartnersMarie Knight JoshiJune 21, 2016Hear from Dun & Bradstreet partner Adobe on views about how data powers B2B marketing disciplines.Read More

How the Internet of Things Helps Deliver the “Right” Customer ExperienceShelly LucasJune 16, 2016For B2B marketers, the IoT is more than just another ad "channel." It adds a new layer of buyer analytics for delivering the "right" customer experience.Read More

The Marketing “Efficiency” Problem & How Customer Analytics Can Solve ItShelly LucasJune 7, 2016The problem with "efficiency": It keeps us from delivering fluid responses. But thanks to interconnected data and customer analytics, we can liquefy our marketi ...Read More

How Modern Marketers are Connecting Online and Offline ChannelsAnudit VikramMay 24, 2016Data is the glue marketers should use to connect online and offline channels for personalized customer engagement.Read More

Infographic: 6 Scientific Steps to B2B Programmatic SuccessMelissa KofrothMay 12, 2016Using Common Data Sense in a Mad Digital WorldRead More

Customer Segmentation Best Practices for Business GrowthAbigail LutteMay 2, 2016Winning in your growth efforts takes strategy, mastery of the rules and perfect timing. Finance has the power to drive increased cash flow, collaboration and pr ...Read More

From Earth to the Moon and Back 6x: How Data Drives DigitalErin WrightMarch 31, 2016For businesses today, we live in a Data Economy, where high-quality data has become one of the most valuable commodities in pursuit of global growth.Read More

The Six Steps of Account-Based Marketing Data AnalysisMelissa KofrothFebruary 17, 2016An inside look at the analytic models Dun & Bradstreet uses to fuel our own account-based strategies and activitiesRead More

Data Dialogue: CareerBuilder Builds a Better Process For Turning Data Into InsightsMichael GoldbergFebruary 17, 2016As CareerBuilder expands globally, their need for consistent data and CRM consolidation has become a priority. We interview the person behind this project.Read More

Social Media and the Data Management PlatformThe EditorsJanuary 20, 2016This white paper from Dun & Bradstreet partner of Oracle provides real-world examples and performance metrics from companies who have been successful utilizing ...Read More

5 Ways Internet Marketing for Small Business Helps You Stand OutTracey PanekJanuary 19, 2016It's not easy to compete against corporate marketing departments. Try these digital marketing tactics to help your small business get noticed in a big way.Read More

The Cold Email: 4 Tips to Maximize Your ResultsTracey PanekJanuary 19, 2016Tired of cold calling and face-to-face prospecting? Try adding the cold email to your sales strategy as an additional prospecting method.Read More

Sales & MarketingThe EditorsJanuary 12, 2016Read and learn about new ideas and insights for the world of data-inspired marketing from Dun and Bradstreet.Read More

How to Conduct Consumer Research for Small BusinessesThe EditorsJanuary 11, 2016You can't succeed in your industry if you don't keep up with trends and advancements. Find out why you need to market research to stay competitive.Read More

How to Become an Industry Research ExpertThe EditorsJanuary 10, 2016B2B small businesses need to gather more facts before they become industry pros. Learn how to implement a sound industry research strategy.Read More

Lauren BakewellThe EditorsLauren Bakewell is a veteran entrepreneur who has been a key executive in multiple software technology startups. Read her thought leadership on Dun & Bradstreet ...Read More

Chitrang ShahThe EditorsChitrang Shah of Lattice Engines has wide-ranging experience in product innovation, business development, and computer science. Read his thought leadership on D ...Read More

Nipul ChokshiThe EditorsNipul Chokshi runs marketing at Lattice Engines and is skilled in product positioning and sales enablement. Read her thought leadership on Dun & Bradstreet Pers ...Read More

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