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Data-Driven Transformation Brings Tech Giant Closer to Its CustomersThe EditorsJuly 23, 2021Case Study: Global technology company harnesses big data to provide insights and a common view into its customers throughout the enterprise. Read More

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Data Talks, Episode 10: The Power of Consumer-to-Business (C2B) MatchingGeorge C. L'Heureux, Jr.July 21, 2021Data Strategy Consultant Holly Reed explains how leveraging existing consumer relationships can help companies expand their business leads. Read More

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Data Talks, Episode 9: Master Data and Governance, It's Not ScaryGeorge C. L'Heureux, Jr.June 21, 2021Instead of worrying about terms like “governance” and “master data” we should be focusing on our data journey and resulting business success. Read More

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Data EssentialismJoseph SantosJune 7, 2021How much data is too much? How do you decide which data you need to keep in order to avoid inefficiencies and reduce vulnerabilities?Read More

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Data Talks, Episode 8: Identity ResolutionGeorge C. L'Heureux, Jr.June 7, 2021In this episode, our experts explain the process of matching, a/k/a identity resolution, and the many benefits it brings to an organization.Read More

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Data Talks, Episode 7: How Referential Sources Reduce Data BiasGeorge C. L'Heureux, Jr.May 24, 2021Adding external referential data to your organization’s data strategy adds depth, insight, validation, and reduces data bias.Read More

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Data Talks, Episode 6: Dealing With DuplicatesGeorge C. L'Heureux, Jr.May 10, 2021Duplicate records erode confidence in data and wreak havoc throughout the organization. Tips from our experts to understand and address the challenge.Read More

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Data Talks, Episode 5: Improving Match Accuracy and ConfidenceGeorge C. L'Heureux, Jr.April 27, 2021In this episode of Data Talks, we explore what ‘match accuracy’ is, how we can improve it, and why it matters.Read More

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6 Best Practices to Effectively Manage Contact DataJoseph SantosApril 22, 2021The fast rate of decay adds complexity in managing your organization’s contact data. Consider these six tips for an effective contact data strategy. Read More

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Dun & Bradstreet Named a Leader Among B2B Marketing Data ProvidersGino PalozziApril 16, 2021Dun & Bradstreet has been named a Leader in the recent report: The Forrester Wave™ B2B Marketing Data Providers, Q2, 2021. Learn more.Read More

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Data Talks, Episode 4: Why Match Accuracy Is CriticalGeorge C. L'Heureux, Jr.April 12, 2021Matching data to a D-U-N-S Number can offer many benefits to a business. Understanding the match is a critical part of the identity resolution process.Read More

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Data Talks, Episode 3: The D-U-N-S Number Speaks OutGeorge C. L'Heureux, Jr.March 30, 2021Join us as we give voice to the D-U-N-S number: What it is, what it's used for, what it represents, how it's used, and much more!Read More

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External Referential Data Is Crucial in Managing Master DataJoseph SantosMarch 25, 2021The saying “Two heads are better than one” also applies to data management. This is why you need referential data.Read More

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Prioritizing Sales Outreach by Harnessing DataThe EditorsMarch 22, 2021Providing sales with a deeper understanding of prospects within accounts to prioritize opportunities is key to smart lead management.Read More

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The Art of 'Data Storytelling'George C. L'Heureux, Jr.March 19, 2021A recitation of facts doesn’t engage an audience. To get your data project off the ground, you need to craft a compelling story.Read More

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Data Talks, Episode 2: The Importance of a NameGeorge C. L'Heureux, Jr.March 15, 2021A business can conduct business under multiple names. It’s important to understand which name you're working with based on your use case.Read More

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Don't Get Stuck in the Data Quality "Yo-Yo Diet"Joseph SantosMarch 8, 2021Data quality initiatives can feel like a yo-yo-diet, with ups and downs. Four best practices to help make your quality efforts repeatable, efficient, and effect ...Read More

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Data Talks, Episode 1: The Life and Death of a BusinessGeorge C. L'Heureux, Jr.March 1, 2021Understanding the “life cycle” of a business can help us better interact with customers, suppliers, and prospectsRead More

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The Pathology of MatchingJoseph SantosFebruary 26, 2021Performing a forensic analysis of our data can help us discover opportunities to turn disappointment into actionable solutions and opportunities.Read More

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The Three P’s Framework for Master DataGeorge C. L'Heureux, Jr.February 23, 2021Utilizing this basic framework to organize a master data strategy, companies can improve the efficiency of their master data projects and attain business value ...Read More

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Don’t Let ‘Data’ Be an Afterthought in Your Data-Driven InitiativesJoseph SantosJanuary 31, 2021An overwhelming majority of data projects fail, but that doesn’t have to be the case. Focus on the data and processes before the technology.Read More

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Unlocking the Power of Human Connection Through DataSam Tidswell-NorrishJanuary 27, 2021This month we put the spotlight on our new partner, Vintro. Learn how the power of connection can propel your business forward.Read More

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Dun & Bradstreet Completes Acquisition of BisnodeNeeraj SahaiJanuary 11, 2021For nearly two decades, Bisnode and Dun & Bradstreet have jointly enabled our clients’ competitive edge with the provision of market-leading data and analytics. ...Read More

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Navigating the COVID-19 Economy: A Guide for Food WholesalersCecilia Petit, Principal Consultant,January 8, 2021The food industry is experiencing some of the most challenging trends of the Coronavirus pandemic. Actions to minimize impact and discover opportunity.Read More

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Using Data to Engage with RelevanceThe EditorsDecember 28, 2020Data and buyer insights help Fortune 100 company implement ABM to engage accounts at scale with personalized content across channels.Read More

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Three Pillars of Successful ABMThe EditorsDecember 28, 2020With so many companies trying to use digital to engage with buyers, marketers need find a way to stand out in the crowd.Read More

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Data Quality Impacts Customer ChurnGeorge C. L'Heureux, Jr.December 22, 2020When it comes to customer retention and building engagement, data can be your friend – or your enemy.Read More

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Finding New Customers with Consumer-to-Business (C2B) MarketingCecilia PetitDecember 18, 2020A consumer-to-business (C2B) marketing approach helps organizations find new business clients from consumer accounts.Read More

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Revenue Acceleration Summit: Igniting B2B Growth Through Sales AccelerationThe EditorsDecember 8, 2020View on-demand videos from the Sales Acceleration sessions of the Revenue Acceleration Summit and learn how AI and data can engage buyers and ignite growth.Read More

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Winning B2B Sales in 2021The EditorsDecember 8, 2020It’s crucial now to be adaptable if you want to ignite growth as a sales leader. Forrester and Dun & Bradstreet offer actionable insights for how.Read More

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Revenue Acceleration Summit: Igniting B2B Growth through Data ManagementThe EditorsDecember 8, 2020View on-demand videos from the Data Management sessions of the Revenue Acceleration Summit and learn how AI and data can engage buyers and ignite growth. Read More

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Revenue Acceleration Summit: Igniting B2B Growth with Digital MarketingThe EditorsDecember 8, 2020View on-demand videos from the Digital Marketing sessions of the Revenue Acceleration Summit and learn how AI and data can engage buyers and ignite growth.Read More

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The Impact of Data Quality on Cash FlowGeorge C. L'Heureux, Jr.December 8, 2020Maintaining high-quality business data can be challenging, but the impact of not investing can be tremendous.Read More

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Get Your Data House in Order!George C. L'Heureux, Jr.December 8, 2020Five things your business can do now so your team can feel more confident about their data.Read More

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The Future of ABM: Engage Digitally. Grow FasterThe EditorsNovember 23, 2020Uncover opportunities in today’s digital landscape to connect with the right buyers and spark growthRead More

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Simplifying & Harnessing the Power of Your Data to Ignite GrowthThe EditorsNovember 20, 2020Hear from leaders at Dun & Bradstreet, IBM, and Juniper Networks to gain actionable insights into how smart data strategies can spark business growthRead More

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Why You Need Hierarchies in Master Data ManagementJoseph SantosNovember 16, 2020Organizational hierarchies serve as the central nervous system for master data, connecting data and providing relationship intelligence.Read More

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Data Quality Can Make or Break Customer SentimentGeorge C. L'Heureux, Jr.November 12, 2020Data quality is a requirement for building customer engagement through personalized customer communications.Read More

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COVID-19 Isn't Going Anywhere - It's Time for Businesses to AdaptDr. Anthony ScriffignanoNovember 12, 2020Dun & Bradstreet's Chief Data Scientist, Anthony Scriffignano, on the The Economics of Global Value Chains in the time of COVID-19.Read More

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400M Businesses! A B2B Data First!Gary KotovetsNovember 5, 2020The number of businesses covered by the Dun & Bradstreet Data Cloud has grown by 33% over the past 2 years to over 400M businesses, bringing even broader B2B da ...Read More

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Straight Talk on MatchingThe EditorsOctober 27, 2020When undertaking an identity resolution project aiming for perfection may actually be counterproductive.Read More

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Democratizing Data Can Transform Master Data ManagementThe EditorsOctober 14, 2020A self-service data governance platform that puts the power of data management in their users’ hands can help businesses derive value from data – faster.Read More

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Ready for a Data-Driven Future? Introducing D&B AccelerateNeeraj SahaiOctober 13, 2020Combining Dun & Bradstreet’s data and analytics with other market-leading business capabilities, our partner program fuels solutions.Read More

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A Winning Approach to Identifying Business Targets in ABMNan ZhangOctober 6, 2020Digital engagement is more important than ever, but you need to better understand who your visitors are in order to drive quality engagement.Read More

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Is Your Data Strategy Built Like Fresh Lasagna?George C. L'Heureux, Jr.September 30, 2020If data is the key ingredient in your sales and marketing plan, you want a data management strategy that keeps it at the peak of freshness.Read More

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The Singular ABM Stack. Or Not?Ferdinand DavidSeptember 23, 2020As more marketers are bringing ABM functions in-house, a full ABM stack appears to be an attractive solution. But is it the right decision?Read More

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A Centralized Approach Drives Customer-Focused ABM SuccessThe EditorsAugust 31, 2020Global enterprise information technology leader partners with Dun & Bradstreet to make the most of their programmatic ABM strategy.Read More

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OneNeck Solutions - A Journey to ABM SuccessThe EditorsAugust 27, 2020An ABM strategy is helping OneNeck Solutions win in a hypercompetitive environment. Watch the case study replay.Read More

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Brainshark – Improving the ROI of DataThe EditorsAugust 27, 2020How Brainshark transformed a data management program into an ABM-focused revenue operations team. Watch the webinar replay.Read More

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How Intuit Went ‘Account-First’ to Engage with More RelevanceThe EditorsAugust 27, 2020Intuit, whose solutions serve 4.5M small and medium businesses worldwide, visited our booth at SiriusDecisions Summit. Watch the case study replay.Read More

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How Bain Is Winning in the Face of Uncertainty with ABMThe EditorsAugust 27, 2020Three real-life examples where data and insights helped craft compelling ABM strategies and 1:1 digital experiences. Watch the case study replay.Read More

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Ignite Growth: Sales Plays for Winning in 2020 and BeyondThe EditorsAugust 25, 2020Sales Hacker webinar discusses how to empower sales teams to identify and prioritize opportunities.Read More

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Intent Data – A Pillar for ABM SuccessNipul ChokshiAugust 12, 2020If you’re looking to influence buying groups to adopt your solutions and want to get the most out of your budget, make intent data part of your plan. Read More

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Understanding the Total Economic Impact of Master Data InitiativesThe EditorsAugust 10, 2020June 2020 Forrester Consulting study, commissioned by Dun & Bradstreet, quantifies business benefits of enterprise-wide Master Data initiatives.Read More

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Want to Unlock the Power of Data? You Need the Right Partner Nick WhiteJuly 21, 2020Choosing the right partner is critical to unlocking the full potential of data. Many businesses find the biggest challenge is in the interpreting of data.Read More

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Helping Our Partners Accelerate into the FutureThe EditorsJune 12, 2020Learn how Dun & Bradstreet works with our exclusive group of partners to help our clients.Read More

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Leveraging Data for More Informed Decision Making in Difficult TimesThe EditorsJune 9, 2020Don’t rely on instinct alone. With quality data at hand, sales teams can build pipeline smarter and more efficiently.Read More

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Elevate Your Game from Data Operations to Revenue OperationsThe EditorsJune 9, 2020Elevate your data game to drive intelligent growth and hear Insights and Actions from Dun & Bradstreet’s 7th Annual B2B Sales and Marketing Data Report.Read More

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Connecting the Dots to Drive Data Value for Financial ServicesEd ThorneJune 5, 2020Learn how data can be used to identify vital connections, drive value and support the fight against financial crime.Read More

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Rewriting a Sensitive Go-to-Market Playbook to Engage AccountsDeniz OlcayMay 26, 2020Understanding risk impact by industry can help develop smarter targeting strategies during times of economic uncertainty.Read More

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Dun & Bradstreet COVID-19 Commerce Disruption TrackerBrian AlsterMay 18, 2020Dun & Bradstreet analyzes the ongoing impact of the coronavirus to businesses globally.Read More

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Engage In-Market Buyers Faster with D&B Buyer IntentThe EditorsMay 13, 2020Learn how to discover early stage buying signals from in-market B2B buyers with this on-demand webinar.Read More

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What Are You Waiting For? 4 Ways to Activate Your Data – Now!The EditorsApril 20, 2020Our 7th Annual B2B Sales and Marketing Data Report shows that more companies are investing in data quality. But they’re not making the connection between the im ...Read More

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Surviving the New NormalThe EditorsApril 10, 2020In times of uncertainty, finding structure is key to maintain productivity. Here are five tips to help us do business as usual and weather the storm.Read More

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In Times of Stability or Uncertainty, Dun & Bradstreet Can HelpThe EditorsApril 10, 2020Data and insights to help you navigate an ever-changing business landscapeRead More

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Using Data Science for Crisis ManagementThe EditorsApril 9, 2020Dun & Bradstreet’s Dr Anthony Scriffignano participates in CXOTalk sessionRead More

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7 Keys to Amp Up Conversion with B2B Intent DataThe EditorsApril 9, 2020Despite its promise, intent data isn’t magic. Consider these 7 keywords when you’re considering leveraging intent data.Read More

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Regaining Revenue Confidence in an Economic CrisisDeniz OlcayApril 8, 2020Dun & Bradstreet’s complimentary Pipeline Health Scan can give you visibility into which of your accounts may be at risk in this pandemic economy.Read More

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Driving Demand Digitally in Days of Social DistancingDeniz OlcayMarch 25, 2020We’ve identified four key impacts of the COVID-19 epidemic may have on go-to-market teams to help you identify new ways to help drive demand.Read More

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A B2B Marketer's Guide to Account-Based MarketingKumar RathnamMarch 3, 2020Learn about the five basics of account-based marketing for B2B.Read More

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What’s the Full-Funnel Effect?Nipul ChokshiMarch 2, 2020New research shows that predictive marketing tools help marketers grow revenue from new and existing customers.Read More

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ABM @ Scale: The ChallengeNipul ChokshiMarch 2, 2020Exploring the key reasons why marketers are challenged with scaling their ABM programs and how that hinders their ability to drive impact.Read More

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Targeting Outbound Sales at Scale With Persona-Based SequencingThe EditorsDecember 18, 2019Combined with account-based selling techniques, persona-based sequencing can secure more conversations that lead to deals.Read More

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5 Steps to Sales and Marketing Alignment for ABM SuccessThe EditorsDecember 11, 2019The 5 key steps that every data-driven account-based company should strive for to close more business.Read More

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More Effective Targeting With Intent Data in SDR's WorkflowThe EditorsDecember 2, 2019At Dun & Bradstreet, our Sales Development Representatives are using intent data to engage in more relevant discussions with the right prospects.Read More

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Account-Based Marketing | Examples & Best Practices in 4 StepsChitrang ShahNovember 8, 2019Optimize your account-based marketing with these best practices, strategic tactics, and real-world examples.Read More

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Aligning Linkedin Advertising With Sales Outreach In Our ABM StrategyThe EditorsNovember 5, 2019Omnichannel engagement is key to running a successful account based marketing programRead More

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Improving ABM Results by Giving SDRs SuperpowersThe EditorsOctober 29, 2019Sales Development Representatives (SDRs) are a critical element of a successful ABM approach.Read More

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Too Many Emails, Too Little TimeThe EditorsOctober 10, 2019With an increase in emails – and a decrease in attention spans – how can you ensure your B2B emails stand out? Here are six best practices to improve your B2B e ...Read More

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The Data-Inspired Guide to B2B Customer Data PlatformsMichael BirdSeptember 19, 2019Wondering how to select the right Customer Data Platform (CDP), for your business? Learn more from our data-inspired guide. Read More

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Right Ad, Right Message, Right TimeThe EditorsJuly 1, 2019Use predictive analytics to enhance your digital marketing program for truly personalized 1:1 campaigns. A D&B Lattice eBook.Read More

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Accelerate Revenue with AI and PredictiveThe EditorsJuly 1, 2019Savvy manufacturers and distributors leverage predictive analytics and artificial intelligence to maximize customer lifetime value. A D&B Lattice eBook.Read More

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Journey to ROI from Predictive Marketing and SellingThe EditorsJuly 1, 2019How to make predictive marketing work for your enterprise. A D&B Lattice whitepaper.Read More

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Getting Started with Account-Based Marketing at ScaleThe EditorsJuly 1, 2019This guide shows the three key steps to successfully scale your ABM program. A D&B Lattice eBook.Read More

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Predictive Playbook: Account-based MarketingThe EditorsJuly 1, 2019Insights on account-based marketing and best practices for success making it part of your demand-generation strategy. A D&B Lattice eBook.Read More

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ABM Accelerator ProgramThe EditorsJuly 1, 2019Create winning predictive account-based marketing campaigns and generate revenue impact from marketing and sales programs. A D&B Lattice eBook.Read More

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Cutting Through the Hype on PredictiveThe EditorsJuly 1, 2019How to measure predictive scoring quality and select the right vendor. A D&B Lattice eBook.Read More

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An Introduction to Predictive MarketingThe EditorsJuly 1, 2019Marketers who take advantage of predictive marketing and lead scoring are seeing an immediate impact to the bottom line. A D&B Lattice whitepaper.Read More

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The Buyer’s Guide to Selecting a Predictive Lead Scoring SolutionThe EditorsJuly 1, 2019Getting the most of predictive lead scoring solutions means selecting the right vendor and the right tool for your organization. A D&B Lattice eBook.Read More

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Report: The Past, Present, and Future of DataDr. Anthony ScriffignanoJune 24, 2019Dun & Bradstreet commissioned a survey of business leaders to understand their challenges and opportunities with data management. Read the results here.Read More

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The Data-Inspired Guide to B2B Lead GenerationJulie SaldarriagaJune 19, 2019Discover the ways quality data can optimize your key demand generation activities with the Data-Inspired Guide to B2B Lead Generation.Read More

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D&B Lattice Named A Leader – 2019 Forrester New Wave^™Michael BirdJune 17, 2019D&B Lattice cited as a Leader in 'The Forrester New Wave: B2B Customer Data Platforms, Q2 2019.' Learn why Dun & Bradstreet is a best fit for companies seeking ...Read More

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AI-Powered ABM and Digital Marketing Just Got Smarter Michael BirdJune 13, 2019Gain exclusive insight from former Dun & Bradstreet EVP and General Manager Michael Bird on our intent to acquire Lattice Engines.Read More

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Improving Performance Across The EnterpriseJosh MuellerMarch 5, 2019Learn how data and insights help accelerate revenue, reduce cost, manage risk, and transform your business.Read More

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A Roadmap to Build Your “MVP” Data Governance StrategyMalcolm HawkerFebruary 19, 2019A guide for implementing Master Data as a cornerstone of your data governance program to improve your MDM and overall business data strategy.Read More

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Omnichannel Marketing: B2B Training GuideThe EditorsJanuary 29, 2019A step-by-step guide to launching – and making a commitment to – omnichannel marketing.Read More

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There’s Gold in Them Thar Hills: 3 Ways to Mine First-Party DataJessica NussbaumJanuary 24, 2019Learn how first party data forms the bedrock of any data-driven strategy.Read More

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Automating Your Third-Party Risk Management ProgramBrian AlsterJanuary 23, 2019Learn how automation is the key to successful third-party risk management programs.Read More

Identity Management is Multi-Step Process

New Year's Resolutions: Reflecting on 2019 Realities in All Things DataDr. Anthony ScriffignanoJanuary 15, 2019Anthony Scriffignano reflects on data and AI-related issues and topics for 2019. Read More

Identity Management is Multi-Step Process

5 Digital Advertising & Marketing Trends to Watch in 2019Michael GoldbergDecember 18, 2018Dun & Bradstreet teamed with Adweek to uncover of the biggest opportunities – and challenges – B2B marketers will have in 2019. Read More

person working at computer - Data-Inspired Guide to Email Marketing

The Data-Inspired Guide to Email MarketingJulie SaldarriagaDecember 14, 2018You may think email marketing is a perfected practice but the email game continues to change and new findings are always being revealed.Read More

Identity Management is Multi-Step Process

3 Modern Tactics for Scoring Last-Minute B2B SalesMichael GoldbergNovember 1, 2018Learn the secrets to closing last-minute sales with the right mix of B2B data and insights.Read More

Identity Management is Multi-Step Process

Can You Confidently Identify Your B2B Audience?Anudit VikramOctober 29, 2018Dun & Bradstreet’s Anudit Vikram talks about identity management, how the D-U-N-S fits in and how to get started.Read More

Identity Management is Multi-Step Process

How to Master B2B Customer DataMichael GoldbergOctober 11, 2018Learn what Master Data is and how it can improve your sales & marketing strategy.Read More

Identity Management is Multi-Step Process

Leverage Strong Partnerships + Data to Boost Your PerformanceNeil PatwardhanAugust 15, 2018Dun & Bradstreet's Neil Patwardan discusses the importance of alliances and partnerships to give customers comprehensive solutions, tailored to their needs.Read More

Identity Management is Multi-Step Process

4C Delivers ABM Strategies with Consistent Online & Offline TargetingThe EditorsAugust 9, 2018Dun & Bradstreet’s audience targeting & sales intelligence solutions supports 4C’s ABM strategy to drive targeted engagement with B2B audiencesRead More

Identity Management is Multi-Step Process

Partners Speed Time-to-Value for Data Powered Tech InvestmentsJessica NussbaumJuly 26, 2018Modern businesses are evolving how they interact with data and technology for better performance. See why partner solutions help harness business insights.Read More

Identity Management is Multi-Step Process

5 Benefits of Content Personalization for B2B MarketersMichael GoldbergJuly 23, 2018The benefits of personalization go beyond using someone’s name. Tailoring a buyer’s experience to their needs and interests helps make a connection.Read More

Speeding by Cityscape – Cultivating Business Data

Data and Analytics are the Catalysts for Better PerformanceMichael GoldbergJuly 6, 2018Getting the most out of your data means knowing what to ask of it. The answers will guide financial decisions, marketing strategy, and supply choices.Read More

Speeding by Cityscape – Cultivating Business Data

Customer Data Platforms for MarketingThe EditorsJuly 5, 2018A guide for marketing leaders to understand the customer data platform marketplace to improve first-party data management. A research report by Gartner.Read More

Speeding by Cityscape – Cultivating Business Data

D&B DataVision: Accelerating Go-to-Market Planning & Data ActivationThe EditorsJune 11, 2018How Dun & Bradstreet aligned marketing and sales around a single source of customer truth to drive decision making and pipeline growthRead More

Speeding by Cityscape – Cultivating Business Data

Are Data Silos Killing Your Business?Rishi DaveMay 7, 2018Silos have made it hard to manage, analyze, and activate enterprise-wide data. But these steps, inspired by data-inspired companies, should help get you on the ...Read More

Speeding by Cityscape – Cultivating Business Data

INFOGRAPHIC: Technology is NOT a Substitute for StrategyJosh MuellerApril 2, 2018Discover how modern sales and marketing teams use robust analytics and technology to drive innovation and growth.Read More

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The Power of Sales and Marketing Alignment in ABMMichael BrennerMarch 28, 2018Discover how success means more informed decisions, richer buyer profiles, and more meaningful data when you align your sales and marketing teams for ABM.Read More

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Improve ABM Strategies in 3 StagesMatt Heinz March 23, 2018In this post, guest blogger Matt Heinz shows you how to engage your ABM Target Accounts by getting back to what’s really important: people.Read More

Sales Acceleration Strategies

4 Sales Acceleration Strategies to Help Capture & Convert More Leads Michael BrennerMarch 23, 2018Learn actionable sales acceleration strategies to guide your customers through the buying process faster and with less friction.Read More

Sales Acceleration Strategies

Best Practices for Building a Data-Driven Sales & Marketing StrategyMichael GoldbergMarch 23, 2018Sales and marketing begins with the construction of a durable data strategy. That’s why we’ve rolled out the identifiers for a solid data quality and integratio ...Read More

Michael Brenner on data and the evolution of B2B sales & marketing

How Data Is Driving the Evolution of B2B Sales and Marketing TacticsMichael BrennerMarch 19, 2018Data is driving the evolution of B2B sales and marketing tactics by making more personalized, efficient, and impactful marketing possible – at scale.Read More

The Future of Location Analytics & Location Based Marketing

How Analytics Powers Sales AccelerationJonathan James CramerFebruary 22, 2018Analytics solutions can help an organization increase sales to new and existing customers, reduce churn and increase loyalty.Read More

How Getty's Master Data Strategy Accelerated Sales & Marketing

Getty Images Alters Data Strategy to Better Understand Their AudienceMichael GoldbergFebruary 21, 2018Getty Images planned to launch a new customer relationship management (CRM) platform in 30 offices across 20 countries on five continents – in six weeks.Read More

Improve Sales Performance with Sales Analytics & Lead Routing

Improving Sales Performance with Analytics & Lead RoutingRachel RichterFebruary 15, 2018Getting the right leads to the right team is a challenge that almost any company wants to solve. Analytics offers the answer to this persistent business questio ...Read More

Improve Sales Performance with Sales Analytics & Lead Routing

Jump Start Your Pipeline with Predictive AnalyticsThe EditorsDecember 12, 2017Having a 360-degree view is the only way to create truly targeted B2B outreach that resonates with customers and prospects.Read More

Improve Sales Performance with Sales Analytics & Lead Routing

Master Data and Big Data Synergy?Malcolm HawkerNovember 14, 2017Big data and master data have long been considered separate environments. Can integrating the two help companies realize the full value of their big data?Read More

Improve Sales Performance with Sales Analytics & Lead Routing

Are We Heading Towards Digital Global Warming?Scott TaylorNovember 7, 2017The concurrent megatrends of big data, globalization, and the API economy converging could lead to a digital global warming.Read More

Improve Sales Performance with Sales Analytics & Lead Routing

The State of B2B Sales AccelerationThe EditorsSeptember 14, 2017Explore a visual snapshot of thoughts from buyers and sellers on the state of sales acceleration.Read More

Improve Sales Performance with Sales Analytics & Lead Routing

How to Integrate Content into the Marketing Org Michael GoldbergSeptember 6, 2017World class marketing strategies fall short without great content. See how D&B integrated content into its marketing org.Read More

Improve Sales Performance with Sales Analytics & Lead Routing

Key Take-aways from “Prove It! Attribution and Analytics” at sfBIGJessica NussbaumSeptember 6, 2017Jessica Nussbaum, Director of Marketing at Dun & Bradstreet, shares a few key take-a-ways from sfBIG’s attribution and analytics event. Read More

Improve Sales Performance with Sales Analytics & Lead Routing

Why is the Sales Cycle Longer in B2B vs. B2C Advertising?Jessica NussbaumAugust 17, 2017In this second of a multi-blog series, learn why the main difference between consumer and business purchasing is that the sales cycle is longer.Read More

Improve Sales Performance with Sales Analytics & Lead Routing

Reimagining the Power of Data in the Cloud with MicrosoftThe EditorsJuly 24, 2017Real-time, actionable data powered by the D&B D-U-N-S^® Number, will help businesses across the globe make critical business decisions through Mic ...Read More

Improve Sales Performance with Sales Analytics & Lead Routing

All Work and No Play Makes Jack… A Robot?Dr. Anthony ScriffignanoJuly 24, 2017What happens when human jobs inevitably give way to automated agents that can do more work, more efficiently, and without rest or other human requirements?Read More

Improve Sales Performance with Sales Analytics & Lead Routing

How Ricoh Optimized Demand Gen Through a Centralized Data StrategyMichael GoldbergJuly 20, 2017Ricoh knows the importance of having clean, accurate data to guide their marketing strategy. Discover how they use data to drive increased acquisition. Read More

Improve Sales Performance with Sales Analytics & Lead Routing

One-Minute Read

Cross the Finish Line by Engaging With Your Customers Their WayErin WrightJuly 19, 2017B2B digital marketers know the key to differentiate and remain competitive is by delivering engaging customer experiences. Read on how to finish strong.Read More

Improve Sales Performance with Sales Analytics & Lead Routing

Taming the Wild Data BeastBryan PalmerJuly 18, 2017Get highlights and request this Forbes Insight Research – The Data Differentiator: How Improving Data Quality Improves Business.Read More

Improve Sales Performance with Sales Analytics & Lead Routing

Improving the Digital Customer ExperienceDeniz OlcayJuly 17, 2017Learn how we’re leveraging our marketing & sales solution to better understand our web traffic, improve our site experience and generate revenue.Read More

Improve Sales Performance with Sales Analytics & Lead Routing

Two Keys to Unlocking the Identity of Your Website VisitorsRishi DaveJuly 17, 2017Learn how to use the right data to identify your web visitors and turn visitors into customers. Read More

Improve Sales Performance with Sales Analytics & Lead Routing

How B2B Marketers are Using AnalyticsMichael GoldbergJuly 10, 2017Data plays a big role in B2B marketing. But the real value lies in analytics. We partnered with Forbes to learn how marketers use analytics to drive success.Read More

Improve Sales Performance with Sales Analytics & Lead Routing

How to Double Your Inbound Sales Leads in a Single YearJosh MuellerJune 29, 2017Demand generation is one of the most important elements of a modern marketing strategy. Check out five tips that we employed to drive significant demand.Read More

Improve Sales Performance with Sales Analytics & Lead Routing

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Dive into Omnichannel Marketing by First Identifying Your CustomersErin WrightJune 28, 2017Like triathlon training, Omnichannel Marketing requires dedication, persistence, and endurance. Start your race strong by identifying your customers.Read More

Improve Sales Performance with Sales Analytics & Lead Routing

How the Ad Industry is Coming Together to Stop Losing Money Michael GoldbergJune 21, 2017With ad fraud on the rise, the industry has banded together to combat the issue. TAG’s CEO explains how data sharing is playing a big role in the fight. Read More

Improve Sales Performance with Sales Analytics & Lead Routing

How Sustainable Data Practices Drive Campaign Success at Ricoh USACindy LynesJune 21, 2017Learn how Ricoh cleansed & enriched their data to identify and correct gaps in data completion, enabling them to drive campaign success and decrease risk.Read More

Improve Sales Performance with Sales Analytics & Lead Routing

AI and The Terminator ConundrumRishi DaveMay 16, 2017AI is a hot story, but the data narrative is not as prominently discussed as it should be. After all, AI is only as intelligent as the data that feeds it.Read More

Improve Sales Performance with Sales Analytics & Lead Routing

Marketing and Sales Gain an Edge with Dun & Bradstreet and Oracle Data The EditorsMarch 27, 2017Learn how Oracle customers can access Dun & Bradstreet data across the enterprise to build a single, connected view of their customers and prospects.Read More

Improve Sales Performance with Sales Analytics & Lead Routing

Digital Marketers Expand Audience Reach With Dun & Bradstreet and AdobeThe EditorsMarch 21, 2017Learn how Adobe customers can identify and target prospects cross channel with Dun & Bradstreet business firmographics and persona data.Read More

Improve Sales Performance with Sales Analytics & Lead Routing

The Need for Sales Acceleration is Accelerating Rishi DaveMarch 6, 2017Dun & Bradstreet’s former Chief Marketing Officer, Rishi Dave, shares his views on sales acceleration and the benefits associated with this concept.Read More

Improve Sales Performance with Sales Analytics & Lead Routing

Whitepaper: How to Build a Killer Strategic Account PlanThe EditorsMarch 6, 2017Learn how to build a strategic account plan that will move you into accelerators faster, easier and with more predictability.Read More

Improve Sales Performance with Sales Analytics & Lead Routing

Account-Based Marketing: The Art of the StartThe EditorsMarch 6, 2017We surveyed over 100 B2B marketers to learn about the important role data plays in implementing account-based marketing strategies.Read More

Improve Sales Performance with Sales Analytics & Lead Routing

The Future of Digital ExperiencesErin WrightFebruary 28, 2017Watch former Dun & Bradstreet CEO Bob Carrigan and Global VP Ed Carey talk digital experience with Adobe from the Street Tank at Advertising Week 2016.Read More

Improve Sales Performance with Sales Analytics & Lead Routing

How to Grow Your Business with Interconnected SystemsThe EditorsNovember 2, 2016Interconnect your platforms to align your teams and work as one.Read More

Improve Sales Performance with Sales Analytics & Lead Routing

8 Ways to Unleash Our Potential – Personally and ProfessionallyMelissa KofrothOctober 18, 2016Hailed as the “female Jerry Maguire”, Molly Fletcher, Founder and CEO of her company shares eight ways to be our best and grow our relationships.Read More

Improve Sales Performance with Sales Analytics & Lead Routing

Infographic: Trick-or-Treating with Analytics Michael GoldbergOctober 17, 2016Analytics can accelerate growth with predictive insights. Using Halloween as an example, our Everyday Analytics Series illustrates the treats associated with an ...Read More

Improve Sales Performance with Sales Analytics & Lead Routing

How Interconnected Data Helps Marketers Stay in Tune with CustomersShelly LucasOctober 11, 2016You can't stay in tune with customers if everyone isn't working with the same information. Fortunately, standardized data can ensure you're all playing the same ...Read More

Improve Sales Performance with Sales Analytics & Lead Routing

Data’s Place in the Growing AdTech Marketplace EcosystemJessica NussbaumSeptember 22, 2016The adtech landscape is expanding dramatically. Standardized customer data cross platforms delivers normalization for meaningful campaign analysis.Read More

Improve Sales Performance with Sales Analytics & Lead Routing

What’s Your Plan to Win Your Customers’ Hearts?Erin WrightSeptember 20, 2016Quality data is foundational to building meaningful relationships. Get the Data Strategy Blueprint and plan to win your customers hearts and business.Read More

Improve Sales Performance with Sales Analytics & Lead Routing

Fast-Tracking Secrets to Digital Marketing SuccessLee OddenSeptember 20, 2016In this Q&A with Lee Odden, Dun & Bradstreet former CMO Josh Mueller talks all things digital marketing, from lessons learned and 2017 priorities to re- ...Read More

Improve Sales Performance with Sales Analytics & Lead Routing

A Data-Inspired Guide to Social Media Julie SaldarriagaSeptember 15, 2016Establish a winning strategy and learn what it takes to be successful in the modern social media landscape with the Data-Inspired Guide to Social Media.Read More

Improve Sales Performance with Sales Analytics & Lead Routing

Personalized B2B Marketing in the Age of Colossal DataShelly LucasSeptember 7, 2016Personalized marketing requires the right message, at the right time via the right channel. Sounds impossible. But not if you gear up for it.Read More

Improve Sales Performance with Sales Analytics & Lead Routing

B2B Industry Pressures Shaping the Next Decade of Agency-Client RelationshipsDeniz OlcaySeptember 6, 2016The “MadTech” explosion is putting more programmatic power in the hands of B2B advertisers. What does this mean for media-buying agencies? Read More

Improve Sales Performance with Sales Analytics & Lead Routing

The Data Strategy Blueprint Series: Account Based EngagementErin WrightSeptember 6, 2016With our partner Salesforce |Data.com, learn how to bring data, technology, sales and marketing together for a sound Account-Based Engagement plan.Read More

Improve Sales Performance with Sales Analytics & Lead Routing

Marketing Trend Spotlight: Programmatic MarketingSean CrowleyAugust 16, 2016Programmatic ad buying is gaining traction in the B2B space. Learn more about this growing trend and how to stay ahead of the curve.Read More

Improve Sales Performance with Sales Analytics & Lead Routing

Create a Marketing Data Management Strategy in 5 StepsSean CrowleyAugust 15, 2016Face your marketing data challenges and generate some quick wins for your team by following five simple stepsRead More

Improve Sales Performance with Sales Analytics & Lead Routing

How Strategic Profiling Transformed D&B's MarketingShelly LucasAugust 11, 2016Take a look inside Dun & Bradstreet's customer segmentation to learn how its marketing team achieved 186% of its 2016 pipeline goal in six months. Read More

Improve Sales Performance with Sales Analytics & Lead Routing

Enough is Enough: Dispositive Thresholds in DataDr. Anthony ScriffignanoAugust 5, 2016In a world awash with data where we can see data we could go and get and data that we wish we had, how do we know when we have enough to make a decision? Read More

Improve Sales Performance with Sales Analytics & Lead Routing

3 Ways B2B Marketers Can Improve Customer Data QualityRitika PuriJuly 27, 2016Poor data quality continues to be one of the biggest and most pervasive problems in the B2B tech industry.Read More

Improve Sales Performance with Sales Analytics & Lead Routing

3 Biggest IoT Opportunities in Telco Marketing Ritika PuriJuly 26, 2016Learn about the three biggest IoT opportunities that B2B telecom marketers should prioritize to achieve their business goalsRead More

Improve Sales Performance with Sales Analytics & Lead Routing

Stop Channel Surfing and Ride the Twitter Wave Right NowDeniz OlcayJuly 25, 2016Skeptical about advertising on Twitter? Plenty of B2B brands are getting great results, but it requires a delicate balance between organic and paid tweets.Read More

Improve Sales Performance with Sales Analytics & Lead Routing

Master Data: The Next Buzzword for you to KnowEd CareyJuly 7, 2016CMOs are increasingly measured on business, not just marketing outcomes. Expect to hear more about Master Data and its impact on the marketing landscape.Read More

Improve Sales Performance with Sales Analytics & Lead Routing

The Best B2B Data From The Best B2B Data PartnersMarie Knight JoshiJune 21, 2016Hear from Dun & Bradstreet partner Adobe on views about how data powers B2B marketing disciplines.Read More

Improve Sales Performance with Sales Analytics & Lead Routing

How the Internet of Things Helps Deliver the “Right” Customer ExperienceShelly LucasJune 16, 2016For B2B marketers, the IoT is more than just another ad "channel." It adds a new layer of buyer analytics for delivering the "right" customer experience.Read More

Improve Sales Performance with Sales Analytics & Lead Routing

The Marketing “Efficiency” Problem & How Customer Analytics Can Solve ItShelly LucasJune 7, 2016The problem with "efficiency": It keeps us from delivering fluid responses. But thanks to interconnected data and customer analytics, we can liquefy our marketi ...Read More

Improve Sales Performance with Sales Analytics & Lead Routing

How Modern Marketers are Connecting Online and Offline ChannelsAnudit VikramMay 24, 2016Data is the glue marketers should use to connect online and offline channels for personalized customer engagement.Read More

Improve Sales Performance with Sales Analytics & Lead Routing

Infographic: 6 Scientific Steps to B2B Programmatic SuccessMelissa KofrothMay 12, 2016Using Common Data Sense in a Mad Digital WorldRead More

Improve Sales Performance with Sales Analytics & Lead Routing

Customer Segmentation Best Practices for Business GrowthAbigail LutteMay 2, 2016Winning in your growth efforts takes strategy, mastery of the rules and perfect timing. Finance has the power to drive increased cash flow, collaboration and pr ...Read More

Improve Sales Performance with Sales Analytics & Lead Routing

From Earth to the Moon and Back 6x: How Data Drives DigitalErin WrightMarch 31, 2016For businesses today, we live in a Data Economy, where high-quality data has become one of the most valuable commodities in pursuit of global growth.Read More

Improve Sales Performance with Sales Analytics & Lead Routing

Data Dialogue: CareerBuilder Builds a Better Process For Turning Data Into InsightsMichael GoldbergFebruary 17, 2016As CareerBuilder expands globally, their need for consistent data and CRM consolidation has become a priority. We interview the person behind this project.Read More

Improve Sales Performance with Sales Analytics & Lead Routing

The Six Steps of Account-Based Marketing Data AnalysisMelissa KofrothFebruary 17, 2016An inside look at the analytic models Dun & Bradstreet uses to fuel our own account-based strategies and activitiesRead More

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Social Media and the Data Management PlatformThe EditorsJanuary 20, 2016This white paper from Dun & Bradstreet partner of Oracle provides real-world examples and performance metrics from companies who have been successful utilizing ...Read More

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The Cold Email: 4 Tips to Maximize Your ResultsTracey PanekJanuary 19, 2016Tired of cold calling and face-to-face prospecting? Try adding the cold email to your sales strategy as an additional prospecting method.Read More

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5 Ways Internet Marketing for Small Business Helps You Stand OutTracey PanekJanuary 19, 2016It's not easy to compete against corporate marketing departments. Try these digital marketing tactics to help your small business get noticed in a big way.Read More

Sales & MarketingThe EditorsJanuary 12, 2016Ideas and insights for the world of data-inspired marketingRead More

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How to Conduct Consumer Research for Small BusinessesThe EditorsJanuary 11, 2016You can't succeed in your industry if you don't keep up with trends and advancements. Find out why you need to market research to stay competitive.Read More

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How to Become an Industry Research ExpertThe EditorsJanuary 10, 2016B2B small businesses need to gather more facts before they become industry pros. Learn how to implement a sound industry research strategy.Read More

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Partner ResourcesThe EditorsLearn how Dun & Bradstreet works with our exclusive group of partners to help our clients.Read More

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Lauren BakewellThe EditorsLauren Bakewell is the Chief Product Officer for Finance & Risk Solutions at Dun & Bradstreet. She is a veteran entrepreneur who has been a key executive in mul ...Read More

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Chitrang ShahThe EditorsAt Lattice, Chitrang Shah is part of the executive team that built Forrester’s highest-ranking B2B customer data platform (CDP) and scaled the business from 0 t ...Read More

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Dun & Bradstreet's Client CommitmentTom RaukerDetailed steps that Dun & Bradstreet is taking to minimize the impact of COVID-19 on our operations.Read More

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