Live Business Identity

Comprehensive and Continually Updated View of Business Entities

Data Cloud
Live Business Identity
DUNSRight^™ Quality Process

Comprehensive Entity Insight
Live Business Identity helps ensure you have the most accurate and up-to-date view of organizations. The starting point of Live Business Identity is the Dun & Bradstreet D‑U‑N‑S^® Number, a proprietary, unique nine-digit identifier for businesses that allows us to track a business and its related data and connections throughout the full life cycle of that business.

Wide Range of Insights

Like personal identities, which are much more than a fingerprint, Live Business Identity goes beyond D‑U‑N‑S to bring in additional valuable elements, such the identification of connections between entities. Live Business Identity also provides many use-case-specific data elements about a company, including:

Device identifiers and IP addresses for targeted digital marketing
Industry profiles for intelligent sales prospecting
Contact information for direct customer connection
Extensive payment history for better predictability
Entity ownership insights to know who ultimately benefits from a company’s performance.

Predictive and prescriptive analytics and scores round out the insights Live Business Identity delivers.

Contact Data You Can Trust
For many use cases – especially sales and marketing – contact information is one of the key aspects of Live Business Identity. We offer 130 million+ high-quality contacts globally that are sourced in line with all applicable privacy regulations. Contacts are sourced through web discovery, crowd validation, an editorial team of 100+ people, our Worldwide Network of data partners, and an additional 40+ vetted contact-specific partners. All contacts must pass our proprietary CleneStep® contact verification process that leverages machine learning and human verification to help ensure title accuracy, phone connectability, and email deliverability in order to improve performance of go-to-market activities.

Featured Resources

Learn more about the benefits our Live Business Identity brings plus details on our market-leading approach to contact data.

Improving Performance Across the EnterpriseRead eBook

5 Questions For Your Data ProviderDownload Guide

The Benefits of Live Business Identity

Just as personal identities can change over time, Live Business Identity is continuously updated with our verified inputs – including through AI and machine learning – making updates in the most relevant manner.

Just think about the inherent change in business today. Companies start and – unfortunately – fail. Executives change, and companies merge or are acquired. Keeping track of and verifying this constant change takes diligence. We undertake this responsibility so you don’t have to.

When a change in business activity is detected from any source – including web bots, crawlers, and even mobile crowdsourcing – that change is first verified. Then, Live Business Identity is updated as appropriate. Changes can be made on any aspect of Live Business Identity, from firmographics to predictive indicators. In fact, almost 375 million data elements are updated daily through our D‑U‑N‑SRight^™ process, a patented methodology that involves collecting, organizing, and enriching data to enable the discovery of new opportunities. Changes impact the Dun & Bradstreet Data Cloud and, in turn, Live Business Identity.

Create 360-degree view
of every business touch-point for better decision-making and consistent interactions

Improve performance
through revenue acceleration, cost reduction, better management of risk, and digital transformation

Automate processes
for better efficiency

Identify both opportunities and risks
through deeper understanding of customer, supplier, and partner relationships with others (hierarchies, beneficial ownership)

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