Companies in this industry represent or manage creative and performing artists, athletes, entertainers, models, and other public figures. Major companies include the US-based Creative Artists Agency (CAA), International Creative Management (ICM), United Talent Agency (UTA), and William Morris Endeavor Entertainment (WME). Outside the US, major companies include Voyez Mon Agent (VMA) and Artmedia (both based in France), and Bling! Entertainment (India).
Demand is driven by spending on talent in the performing arts, sports, and advertising industries. The profitability of individual agencies depends on the success of agents' talent in winning auditions, leading to a steady stream of contracts. Large agencies have advantages in relationships with major studios, fashion designers, and cosmetic companies. Small agencies can compete successfully by specializing in a particular medium or location and developing niche customer relationships. The US industry is fragmented: the top 50 companies account for slightly less than half of industry revenue.
Products, Operations & Technology
Major services are finding auditions for clients and negotiating contracts. Other services include finding photographers, arranging acting teachers, satisfying other support needs, and securing endorsement deals. In addition, services such as brand management and consulting are seeing increased demand.