Companies in this industry manufacture sporting and athletic goods, including sports and fitness equipment. Major companies include Acushnet, BRG Sports, Callaway Golf, ICON Health & Fitness, and Russell (all based in the US), as well as Amer Sports (Finland), Decathlon (France), Head (Netherlands), and Mizuno (Japan).
Sporting goods manufacturers are retooling their distribution, sales, and marketing strategies as the sporting goods retail sector becomes increasingly volatile. Major big-box chains have gained leverage over suppliers as they acquire smaller retailers that have fallen into bankruptcy. Large sports equipment manufacturers are increasingly selling products directly to consumers through their own websites, allowing them to offer lower prices or reap higher profit margins by bypassing retailers. The industry competes with vertically integrated retailers that manufacture and sell their own products; companies may also lose business to outlets that sell used sports equipment.
Products, Operations & Technology
Major products include golf equipment, which accounts for about 30% of industry revenue, and general sports equipment (excluding apparel and footwear) for baseball, basketball, football, hockey, tennis, and other sports — a category that collectively accounts for about 25%. Other categories include gym and exercise equipment (about 25%), playground equipment, and fishing tackle.