Sign Manufacturing Industry
Insights from D&B Hoovers

Industry Analysis


Companies in this industry make signs used primarily to convey information and display advertising messages. Major companies include Brady Corporation, Daktronics, and Visual Graphic Systems (all of the US), as well as Shingokizai (Japan) and Marahrens (Germany). The industry also includes the large electronic display divisions of major electronics manufacturers such as Panasonic (Japan) and Samsung (South Korea). Producers of paper and paperboard signs are not included in the industry.

Competitive Landscape

Demand for signs is driven by government spending on transit infrastructure, new nonresidential construction, and advertising spending. The profitability of individual companies depends on quality of workmanship and materials, customer service, and price. Large companies have advantages in purchasing power for raw materials, and they can more easily serve national accounts. Small companies can compete effectively through offering more personalized service. The US industry is fragmented: the 50 largest companies account for about 30% of industry revenue.

Products, Operations & Technology

Typical products include roadway and traffic information signs; on-premises signs used by businesses (building-mounted, freestanding, and interior signs); off-premises billboards and other advertising signs; and signs that convey safety or other information in public areas, workplaces, or other facilities.

Geographic Segmentation

See where the Sign Manufacturing industry is concentrated geographically and research companies by financials and key corporate data.
Top Sign Manufacturing Companies:
8172.362559M | Switzerland
3783.239906M | Switzerland
3783.239906M | Switzerland
3106.912708M | Switzerland
2878.473124M | United States
1081.299M | United States
663.026318M | Australia
608.932M | United States
580.899657M | Switzerland
568.630746M | Australia
543.877521M | Switzerland
331.253296M | United States
305.558M | United States
277.782097M | United States
266.70286M | United States
258.772M | United States
211.6544M | Canada
199.307063M | United States
197.706714M | Germany
197.269959M | United States
172.051132M | Japan
168.727577M | United States
141.688184M | Japan
137.104227M | Japan
135.692868M | United States
130.642M | United States

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