Companies in this industry operate overnight recreational camps including vacation, wilderness, fishing, hunting, and children's camps. No major companies dominate the industry.
The number of international tourists, an indicator of demand for recreational and vacation camps, rose 3.9% in 2016 to reach 1.24 billion, marking the seventh consecutive year of above-average growth. Top countries for international arrivals include France, the US, and Spain. Adventure tourism, where travelers interact with local populations in an experience-based holiday, is a high-demand segment of travel.
Demand is driven by personal income and leisure travel. The profitability of individual companies depends on enrollment rates, efficient operations, and effective marketing. Large recreational camps have advantages in diverse amenities and brand recognition. Smaller camps compete by offering personalized experiences or by operating in prime locations. The industry is highly fragmented: the top 50 companies account for about 20% of revenue.
Products, Operations & Technology
About 85% of US industry revenue comes from camp attendance fees and tuition. Other sources of income include sales of meals, snacks, souvenirs, and novelty items, as well as equipment and facility leasing.