Companies in this industry create and develop designs for manufactured products. Major companies include Ammunition, Designworks (owned by BMW), Frog Design, IDEO, RKS, and Smart Design, (all based in the US), as well as Alessi (Italy), BUSSE Design (Germany), PDD (UK), and Seymourpowell (UK).
Demand for industrial design is driven by consumer spending and advances in technology. The profitability of individual companies depends on efficient operations and effective marketing. Large companies have advantages in taking on multiple projects and serving major customers. Small companies can compete effectively by specializing. The industry in the US is concentrated: the top 50 companies account for about 55% of industry revenue.
Products, Operations & Technology
Major services include product and packaging design, along with model design and fabrication. Companies that make consumer products engage industrial designers to develop, design, and oversee projects for new and upgraded products that are mass produced. Clients may hire industrial designers to consult on certain aspects of product development such as ergonomics or usability.