Companies in this industry grow fruits and tree nuts for commercial production. Major companies include Chiquita Brands, Dole Food Company, Fresh Del Monte Produce, almond cooperative Blue Diamond Growers, the National Grape Cooperative and its Welch's subsidiary, Ocean Spray, and Tropicana, all based in the US.
Demand is driven by US population growth and consumer trends in food consumption. The profitability of individual companies depends on maximizing crop yield and minimizing risk of disease. Large companies and farm cooperatives have advantages in highly mechanized operations, branded food products, and access to low-cost labor. Small operations can compete effectively by specializing in agritourism as well as organic, heirloom, or unusual fruits and nuts. The US industry is concentrated: the top 8% of farms generate about 75% of revenue.
Products, Operations & Technology
Major US products include grapes (22% of industry revenue), almonds (18%) and apples (12%). Other leading products include strawberries (8%) and oranges (7%).