Companies in this industry operate fitness and recreational sports facilities that offer fitness equipment, exercise classes, swimming pools, and fitness instruction services. Major companies include 24 Hour Fitness, Equinox, Gold's Gym, Planet Fitness, Life Time Fitness, and Town Sports International (all based in the US), along with Fitness First and Virgin Active (both based in the UK), Konami Sports Club (Japan), and McFit (Germany).
Demand is partly linked to income levels and partly to market demographics. The profitability of individual companies depends on good marketing. Large companies have economies of scale in advertising and in buying equipment. Small companies can compete effectively if they have favorable locations or meet customer demands for personalized service and friendly atmosphere. The industry is fragmented in the US: the 50 largest companies account for about 30% of revenue.
Products, Operations & Technology
Major services include space and equipment for aerobic exercise (commonly referred to as cardio) and weightlifting. Facilities may also include basketball courts; tennis or racquetball courts; racetracks; swimming pools, hot tubs, and saunas; and showers and lockers. Memberships and other entrance fees typically generate around two-thirds of total revenue. Other revenue-generating services may include additional fees for sessions with professional trainers, fitness classes (including various forms of aerobics and yoga), and child care, as well as sales of food, beverages, and sports clothing and equipment.