Electronic Toys & Games Manufacturing Industry
Insights from D&B Hoovers

Industry Analysis


Companies in this industry manufacture electronic toys and games, including video game consoles. Major companies include console makers Microsoft (based in the US), Nintendo (Japan), and Sony (Japan), as well as peripheral providers such as Bigben (France), Nyko (US), and Logitech (Switzerland).

Competitive Landscape

Demand is driven by personal income and product innovation. The profitability of individual companies depends on effective marketing, competitive product design, and manufacturing efficiency. Market success drives additional revenue via royalties paid by third-party game developers. The US video game console industry is highly concentrated: the top three companies dominate.

Products, Operations & Technology

Major products are video game consoles, portable players, and peripheral hardware. Video game consoles are computers specially designed to deliver entertainment and game software. Home video game consoles are designed to be used with TVs, while portable devices utilize built-in displays. The home video game console market is dominated by three product lines: Sony's PlayStation, Microsoft's Xbox, and Nintendo's Wii. Similarly, handheld products made by Nintendo (2DS, 3DS) and Sony (Vita) account for most of the portable gaming console market. Nintendo also offers a hybrid console called Switch that has both home console and mobile gaming capabilities. Peripheral hardware includes devices that elevate the human-machine interaction (HMI) such as controllers, joysticks, and driving wheels. Peripherals also include upgrades to core products, such as larger hard drives, additional memory, and wireless connectivity devices.

Geographic Segmentation

See where the Electronic Toys & Games Manufacturing industry is concentrated geographically and research companies by financials and key corporate data.
Top Electronic Toys & Games Manufacturing Companies:
2528.448M | Canada
881.043236M | France
344.55954M | France
226.186644M | France
198.623228M | France
149.648131M | France
81.577942M | United States
69.487421M | Germany
59.096386M | United States
56.208912M | United States
49.512552M | United States
45.099893M | France
44.97656M | Canada
36.768461M | France
36.0107M | United States
32.12733M | United States
25.78409M | United States
25.0M | United States
22.7505M | France
20.071359M | United States
20.0M | United States

Try D&B Hoovers for Free

See how easy it is to find qualified sales leads that align to your target markets and be better prepared to engage with decision makers so you can win their business every time with the new D&B Hoovers.Get a Free Trial