Cookie & Cracker Manufacturing Industry
Insights from D&B Hoovers

Industry Analysis

Description

Companies in this industry make cookies, crackers, ice cream cones, and similar bakery products. Major companies in the US include Kellogg's US Snacks Division, Mondelez International, Pepperidge Farm, and Snyder's-Lance; other leading firms include ARYZTA (Switzerland), Britannia Industries (India), Parle Biscuits (India), United Biscuits (UK), and Want Want Holdings (China).

Competitive Landscape

Demand is driven by population growth, consumer tastes, and health considerations. The profitability of individual companies depends on efficient operations, effective marketing, and a strong sales force. Large companies have advantages in purchasing, distribution, and marketing. Small operations can compete effectively by manufacturing allergen- and sugar-free products, high-end cookies and crackers, or products containing unusual ingredients. The US industry is highly concentrated: the top 50 companies account for more than 90% of industry revenue.

Products, Operations & Technology

Major products are cookies and similar sweet items (about 50% of US industry revenue) and crackers (40%). Popular cookies include chocolate chip, oatmeal, crème-filled, and sandwich varieties. Other products classified with cookies include toaster pastries, ice cream cones, and wafers for ice cream sandwiches. Major types of crackers include saltines and graham crackers. Other cracker products include melba toast, cracker meal and crumbs, and taco shells. In English-speaking countries outside of the US, cookies and crackers are often called biscuits.

Geographic Segmentation

See where the Cookie & Cracker Manufacturing industry is concentrated geographically and research companies by financials and key corporate data.
Cookie & Cracker Manufacturing Companies in this Country/Region:
Top Cookie & Cracker Manufacturing Companies:
2080.120086M | United States
1872.433219M | United States
1751.87173M | Indonesia
1703.061M | United States
1603.291749M | United States
1502.003322M | India
1404.049202M | Mexico
1139.056617M | United Kingdom
1125.800715M | Japan
1119.18727M | Australia
1076.50528M | United Kingdom
1022.038M | United States
981.914025M | Japan
725.116395M | Australia
666.249297M | United States
599.345445M | Spain
597.203902M | Germany
571.603325M | Australia
571.603325M | Australia
571.603325M | Australia
571.603325M | Australia
571.603325M | Australia
571.603325M | Australia
551.207491M | United States

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