Companies in this industry rent personal and household goods, primarily for short periods but also under longer-term arrangements. Major companies include Aaron's, Outerwall (owner of Redbox), and Rent-A-Center (all in the US), along with Home Essentials (Hong Kong), LOVEFiLM (UK), TalkTalk TV (UK), and TSUTAYA (Japan).
Demand is driven by personal income. The profitability of individual companies depends on the right merchandise mix and inventory financing costs. Large companies have advantages in economies of scale in purchasing, distribution, and advertising. Small companies compete effectively by providing superior customer service and catering to local demographics. About 85% of companies have fewer than 10 employees. The US industry is concentrated: the largest 50 companies account for about 70% of industry revenue.
Products, Operations & Technology
Major rental product categories include DVDs, home health equipment, furniture, and consumer electronics and appliances. Other products rented include formal wear and costumes, party supplies, and recreational equipment.