Companies in this industry manufacture computer printers, monitors, keyboards, mice, and webcams, as well as ATMs, self-service kiosks, point-of-sale terminals, and biometric readers. Major companies include Canon, Epson, and Brother, all based in Japan; Diebold, NCR, and HP, all based in the US; and Logitech, based in Switzerland.
Demand is driven by consumer and government spending, as well as capital spending by businesses. The profitability of individual companies depends on technological innovation, anticipating customer requirements, and delivering consistent product quality. Large companies compete by staffing large, international direct sales forces, and their ability to form strategic alliances with large original equipment manufacturers (OEMs) and major distributors. Small companies can compete effectively by developing innovative technologies. The US industry is highly concentrated: the top 50 companies account for about 80% of revenue.
Products, Operations & Technology
Major products include computer printers, monitors, webcams, ATMs, and self-service kiosks (such as airline flight check-in machinery). Additional products include computer keyboards and mice, point-of-sale terminals, and biometric readers (such as fingerprint or iris readers). A wide range of end-users, from individual consumers to private businesses and government entities, use the industry's products.