Companies in this industry manufacture china and earthenware plumbing fixtures, tableware, and other ceramic products. Major companies include CoorsTek, Gerber Plumbing Fixtures, and Kohler (all of the US), as well as Chaozhou Three-Circle (China), Duravit and Villeroy & Boch (both of Germany), and Kyocera, NGK Spark Plug, and TOTO (all of Japan).
Demand is primarily driven by construction spending and consumer income. The profitability of individual companies depends on efficient operations and effective marketing. Large companies enjoy economies of scale in purchasing and marketing. Small companies can compete by offering niche products. The industry is highly concentrated: the 50 largest companies account for about 85% of industry revenue.
Products, Operations & Technology
Major products include vitreous china plumbing fixtures (toilets, sinks, urinals, and bidets); china, pottery, and ceramic and earthenware cookware and tableware; ceramic electrical insulators and supplies; and advanced ceramic products.