Companies in this industry promote the business and professional interests of members. Major associations include the American Medical Association, the American Bar Association, the National Association of Realtors, and the US Chamber of Commerce (all based in the US), as well as the Architects' Council of Europe (Belgium) and the Medical Protection Society (the UK).
Demand is driven by business expansion and job growth. The profitability of individual associations depends on the ability to expand dues-paying membership. Large associations have economies of scale in marketing. Small associations can appeal to businesses or professionals in niche industries or serve local markets. The US industry is fragmented: the top 50 business associations account for about 25% of revenue; the 50 largest professional organizations account for about 33% of revenue.
Products, Operations & Technology
Major sources of revenue include membership dues; conferences, meetings, and trade shows; and publications, certification and training materials, and other products and services. Additional revenue sources may include contributions, grants, and investment income.