Overview
TubeMogul aims to help its customers rule digital video advertising like, well, moguls. The company's software platform is designed to enhance digital branding efforts by giving advertisers greater control of their digital video spending. The video-ad-buying software company's platform allows users to plan, buy, measure, and optimize their digital video advertising spending on their own or with help from the company's Platform Services Group (60%
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Read More of sales). Seeking to capitalize on the accelerating migration of ad spending from TV to the digital realm, TubeMogul went public in 2014 with an offering that raised nearly $44 million. In 2016, the company agreed to be bought by Adobe Systems for about $540 million.
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Read More of sales). Seeking to capitalize on the accelerating migration of ad spending from TV to the digital realm, TubeMogul went public in 2014 with an offering that raised nearly $44 million. In 2016, the company agreed to be bought by Adobe Systems for about $540 million.
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