D&B Business Directory
Scarborough Research Corp.
Overview
Nielsen Scarborough
Scarborough Research provides marketing research studies for 80 local markets that delve into more than 2,000 consumer research topics such as lifestyle, home improvement, demographics, and travel. The company's more than 3,500 clients include the media, ad agencies, and sports teams. Its specialized services include Hispanic market research and custom analytics (helping clients better read customer data and make decisions based on that data). ...
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The company is a subsidiary of marketing research firm The Nielsen Company. Scarborough Research was founded in 1975 and was originally developed as a newspaper measurement tool.
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