Overview
Scarborough Research
Nielsen Audio watches radio listeners. The top provider of radio station audience ratings in the US, Nielsen Audio (formerly Arbitron) surveys radio listeners in hundreds of local markets throughout the country. Its survey reports measure not only what stations people are listening to but also demographic information about those listeners, including income, lifestyles, and shopping habits. Thousands of radio stations and advertising agencies subscribe
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Read More to the company's services. In addition to radio ratings data, Nielsen Audio offers market research for cable TV, Internet, and outdoor-advertising customers. In 2013 it was acquired by Nielson Holdings for $1.26 billion.
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Read More to the company's services. In addition to radio ratings data, Nielsen Audio offers market research for cable TV, Internet, and outdoor-advertising customers. In 2013 it was acquired by Nielson Holdings for $1.26 billion.
Read Less
David Calhoun
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Survey service: marketing, location, etc.
See All Industries Application computer software
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See All Industries Application computer software
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Contacts
Get in Touch with 1 Principals* and 37 Contacts
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David CalhounChief Executive Officer
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