Overview
Millward Brown
Millward Brown provides market research services, specializing in brand performance, from more than 85 offices in 55 countries. Its research data helps customers develop brand strategies, select an appropriate media mix, choose advertising, and evaluate the financial returns. Its DynamicLogic segment offers metrics, analysis, and other research information on marketing effectiveness. On the qualitative front, the company's Firefly Millward Brown
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Read More operations conduct online focus groups and qualitative interviews. Millward Brown is a subsidiary of The Kantar Group, the market research division of UK-based media services conglomerate WPP Group. Millward Brown traces its market research roots back to 1973.
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Read More operations conduct online focus groups and qualitative interviews. Millward Brown is a subsidiary of The Kantar Group, the market research division of UK-based media services conglomerate WPP Group. Millward Brown traces its market research roots back to 1973.
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Mary Ann Packo
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Market analysis or research
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Contacts
Get in Touch with 3 Principals* and 51 Contacts
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Mary Ann PackoChief Executive Officer
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Dun & Bradstreet collects private company financials for more than 23 million companies worldwide. Find out more.