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Marvel Entertainment, LLC
Overview
Marvel
Marvel Entertainment's success rests on the strength (and marketability) of its characters. The firm lends its more than 9,000 characters (which include popular characters Iron Man, Spider-Man, the Incredible Hulk, and the X-Men) to publishing, licensing, and film production operations. Through Marvel Worldwide, the company is the #1 comic book publisher with a 40% market share. Marvel earns toy licensing revenues through a deal with Hasbro. Other ...
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licensing fees come from character use in consumer products such as clothing and video games. Marvel-produced movies have included such worldwide hits as Guardians of the Galaxy , The Avengers , two Thor films, two Captain America films, and three Iron Man films.
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1290 Avenue OF The Americas FL 2 New York, NY, 10104-0298 United States See other locations
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