Pioneering American apparel maker Levi Strauss & Co. (LS&CO) has jeans in its genes. A global manufacturer of brand-name clothing, LS&CO sells jeans and sportswear under the Levi's, Dockers, Signature by Levi Strauss, and Denizen labels in more than 110 countries. The company distributes its brand products through approximately 50,000 retail stores worldwide, which includes 3,100 brand-dedicated stores and shop-in-shops. Levi Strauss accounts for more than 55% of its revenue from international customers. Founded In 1853, Levi Strauss opened a wholesale dry goods business in San Francisco that became known as Levi Strauss & Co.