Overview
King Digital Entertainment enjoys sagas that center on candy, farms, witches, pets, and pears. Known for its
Candy Crush Saga
game, the developer and publisher boasts an intellectual property catalog of 180-plus games, having been at it since 2003. It logs revenue by selling virtual items through microtransactions that give players extra lives, boosters, and more game content; fees from multiplayer skill tournaments now account
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Read More for a mere 1% of sales. Users access games -- which also include Farm Heroes Saga , Pet Rescue Saga , Papa Pear Saga , and Bubble Witch Saga -- via their mobile devices and through the Apple App Store, Google Play Store, Facebook, Amazon Appstore, and KakaoTalk. It went public in 2014. In 2015, it turned around and agreed to be bought by Activision Blizzard, a maker of games for consoles and PCs.
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Read More for a mere 1% of sales. Users access games -- which also include Farm Heroes Saga , Pet Rescue Saga , Papa Pear Saga , and Bubble Witch Saga -- via their mobile devices and through the Apple App Store, Google Play Store, Facebook, Amazon Appstore, and KakaoTalk. It went public in 2014. In 2015, it turned around and agreed to be bought by Activision Blizzard, a maker of games for consoles and PCs.
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MARIUS JOSEPH MCKEON
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