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Kelley Blue Book Co., Inc.
Overview
Kelley Blue Book helps steer people away from something yellow -- a lemon. The company publishes information on vehicle pricing, including automobile trade-in values, as well as car ratings, reviews, and news. While the company still publishes the traditional print Blue Book Official Guide , it has shifted its focus to the Web, offering all of its information online. In addition to vehicle values and reviews, the Kelly Blue Book ...
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website offers tools for used and new vehicle searching, as well as dealer price quotes. It also offers car videos and a mobile app. The company was established in 1926 by car buff Les Kelley. It was acquired by online automotive advertising company AutoTrader.com in late 2010.
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Newspaper, Periodical, Book, and Directory Publishers Publishing Industries Information Trade journals: publishing only, not printed on site
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www.kbb.com
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