This "Rock" of Gibraltar stands guard over life insurers in the Land of the Rising Sun. The firm, which specializes in life insurance products for Japan's middle-class consumers, offers a broad range of financial products. It distributes its products through a sales force of "Life Consultants" who target customers through affinity groups. Gibraltar Life also offers fixed annuities (in both US dollars and yen) through partnered banks and through its Life Consultants. Parent company Prudential Financial provides training, products, and sales support to Gibraltar Life and considers the unit key to its international expansion plans.