General Mills is high in the ranks of consumer-packaged goods companies. Some of its #1 and #2 market-leading brands include Betty Crocker dessert mixes, Gold Medal flour, Pillsbury cookie dough, and Yoplait yogurt. It competes with Kellogg to be the top cereal maker with a brand arsenal that includes Kix, Chex, Cheerios, Lucky Charms, and Wheaties. While most of the firm's sales come from the US, General Mills is working to extend the reach and position of its brands globally and has facilities across five major continents. General Mills also owns the Haagen-Dazs ice cream brand in the US.