D&B Business Directory
Classic Media, LLC
Overview
Lassie Naturals
Being steeped in the classics doesn't mean reading boring old Shakespeare for this TV company. Classic Media owns the rights to a portfolio of family-oriented entertainment brands, including such recognizable characters as Casper the Friendly Ghost, Gumby, Underdog, and Rocky & Bullwinkle. The company licenses the properties for use in films, TV programs, DVDs, and other consumer products. Classic Media also owns Big Idea, the studio behind ...
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the popular VeggieTales animated series, and is a holder of comic book rights (Harvey Comics, Dell, and Gold Key). It is owned by Boomerang Media, an entertainment investment vehicle backed by GTCR Golder Rauner. DreamWorks Animation plans to purchase the company.
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