Need to know what others are saying about you? Burrelle's has you covered. The company, which does business as Burrelles Luce , provides a variety of services for public relations professionals to gauge the amount of buzz they are generating. The company's services include media contacts (online journalist and blogger directory), media monitoring (online, print, and broadcast monitoring and press clipping service), and media measurement (custom or automated measuring of campaign effectiveness). The company also offers Burrelles Luce 2.0, an online PR portal, and Burrelles Luce iMonitor, a self-service Web-wide search tool. Burrelle's Information Services was formed in 1888 as Burrelle's Press Clipping Bureau.
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