Assurity Life, formed when Woodmen Accident, Assurity Life, and Lincoln Direct merged in 2003, provides group and individual life insurance, disability income protection, and annuity products, serving some 420,000 customer accounts nationwide. It also offers various critical-illness policies (which provide lump-sum payouts for a variety of conditions and diseases). A network of independent brokers as well as affiliated sales representatives (worksite distributors) market Assurity Life's products. With roots going back to 1890, Assurity Life is the primary subsidiary of
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