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Apex Global Brands Inc.
Overview
Cherokee Global Brands
Apex Global Brands (formerly Cherokee Global Brands) owns several trademarks, including Cherokee, Liz Lange, Sideout, Tony Hawk, and Everyday California, and licenses them to retailers and wholesalers of apparel, footwear, and accessories. The main idea behind Apex's business is that large retailers can source merchandise more efficiently than individual brand owners and that licensed brands can sell better for retailers than private labels. In addition ...
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to licensing its own brands, Apex helps other brand owners gain licensing contracts. Target, the company's largest customer, accounts for more than half of Apex's revenue; other licensees include Tesco (in Europe) and TJ Maxx. The company changed its name from Cherokee Global Brands to Apex Global Brands in 2019 to reflect its expanded brand portfolio, marketing, and design services.
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Henry Stupp   See more contacts
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Contacts
Get in Touch with 3 Principals* and 7 Contacts
  • Henry Stupp
    Chief Executive Officer
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