As competition has become global, price, location and product are no longer the only ways for companies that want to run a successful business to compete. Instead, the customer's experience of your company is an important factor. Customer experience (CX) is becoming increasingly important for companies that want to keep their customers, and it is no secret that it is significantly cheaper to retain a customer than to acquire a new one.
The international research firm Gartner conducted a survey in 2014 in which they concluded that 89 percent of businesses expected to compete primarily based on customer experience already in 2016. At the same time, a full 82 percent voiced concern that their management of the customer experience would not be enough.
The customer experience is created in every interaction a customer has with your brand, products and services — throughout the entire customer lifecycle. Using Dun & Bradstreet's services, you can ensure that your business continuously measures feedback on direct communication with your customers. It gives you insights and opportunities to act quickly. At Dun & Bradstreet there are also experienced analysts and business developers who can guide you through the process and ensure that you have continuous access to customer feedback in real time.