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Connect with the right people, in the right moments with Google and Dun & Bradstreet

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With DoubleClick’s open platform, you can organize and segment B2B
audience data from any source. Act on these insights in real time with
Google’s technology for bidding, targeting and optimization.
Dun & Bradstreet's digital audience taxonomy comprises 280+ standard
deterministic data segments and represents companies and contacts across 265M+
businesses which are available natively in DoubleClick.
Get Measurable ResultsDun & Bradstreet customers enjoy 46% better campaign management through
improved segmentation accuracy and depth and see a
+10% revenue performance.
Source: Customer Data Management Study, Dun & Bradstreet 2015

Why Dun & BradstreetAs a B2B digital marketer, you know how difficult it is to keep pace with the
ever evolving programmatic advertising industry. You need a trusted data
partner that delivers quality segments within your platform. When you
choose Dun & Bradstreet, you’re choosing the world’s largest, most trusted commercial
database. Improve your results by basing your campaign on accurate,
verified 100% deterministic data.


  • Quality - Accurately identify B2B targets based on both attributes and behaviors
  • Scale - Robust audience segments and overlap models to deliver personalized and relevant content to your customers on the right device
  • Facts - Deterministic data (fact based) for the right B2B contacts and attributes
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