Account-Based Selling to Accelerate Demand: 3 Data-Driven Approaches to Aligning Sales & Marketing for Growth
With B2B sales cycles averaging anywhere from 6 to 9 months, sales must align closely with marketing counterparts to reduce the time spent on non-selling activities and prioritizing outreach activities to the right accounts and decision makers. Join Steve Casey, Principal Analyst for Forrester and Nipul Chokshi, VP of Marketing at Dun & Bradstreet in their discussion on how Customer Data Platforms enable data driven-approaches that can help accelerate engagement with and revenue capture from your most promising accounts.
In this webinar you’ll learn about:
- Key characteristics of Customer Data Platforms and how they can help you prioritize and focus your sales approach for highest chances of success
- How one leading software company was able to accelerate omnichannel campaign execution from 2-4 weeks weeks to just days.
- How a single source of customer data enabled one company to increase email engagement by 65% and LinkedIn ad CTR by 42%
If you are trying get to market faster and increase engagement with the right target accounts, this is a can’t miss event.