WEBINAR
3 Data Driven Approaches to Achieving GrowthJoin us for a webinar featuring Forrester and Dun and Bradstreet discussing Customer Data Platforms and the 3 data-driven approaches that could align Sales and Marketing to achieve growth goals.Oct 23, 2019 | Time: 2:00pm ET

Account-Based Selling to Accelerate Demand: 3 Data-Driven Approaches to Aligning Sales & Marketing for Growth

With B2B sales cycles averaging anywhere from 6 to 9 months, sales must align closely with marketing counterparts to reduce the time spent on non-selling activities and prioritizing outreach activities to the right accounts and decision makers. Join Steve Casey, Principal Analyst for Forrester and Nipul Chokshi, VP of Marketing at Dun & Bradstreet in their discussion on how Customer Data Platforms enable data driven-approaches that can help accelerate engagement with and revenue capture from your most promising accounts.

In this webinar you’ll learn about:

  • Key characteristics of Customer Data Platforms and how they can help you prioritize and focus your sales approach for highest chances of success
  • How one leading software company was able to accelerate omnichannel campaign execution from 2-4 weeks weeks to just days.
  • How a single source of customer data enabled one company to increase email engagement by 65% and LinkedIn ad CTR by 42%

If you are trying get to market faster and increase engagement with the right target accounts, this is a can’t miss event.

Register Today