Targeting and Engaging Untapped Demand in Your Key Accounts: 3 Data-Driven Approaches to Expanding Account Revenue
A critical component of a winning Account Base Marketing (ABM) strategy – one that expands wallet share in key accounts and captures revenue from new targets – is tight collaboration between Sales and Marketing. The challenge that most teams face though is: you know there’s potential – but how do you engage, progress and close those opportunities?
Join Kerry Cunningham, Senior Research Director – Marketing Operations Strategies, SiriusDecisions - a Forrester Company, and Deniz Olcay, Director of Product Marketing, Dun and Bradstreet, in a discussion about data-driven approaches that can help you identify and capture untapped demand. You’ll learn how you can:
- Prioritize outreach and engagement strategies based on 1st and 3rd party data
- Build and execute omnichannel engagement strategies that inspire action
- Understand the “hive mentality” of B2B buying groups and identifying buying “swarms”
If you want to maximize the impact of your ABM strategy, then don’t miss this webinar.