The Dun & Bradstreet Data Cloud

Leverage the world’s most comprehensive commercial data and insights to improve business performance.

Accelerate Growth. Reduce Cost. Manage Risk. Transform Business.

In today’s fast-paced business world, organizations are desperately seeking more effective ways to leverage data – and associated insights - across the enterprise to improve performance. Data is essential to creating the complete view of customers, prospects, suppliers, and partners necessary to power workflows, systems and teams. But, data collection is complicated, change in data is constant and context is critical.

The Dun & Bradstreet Data Cloud offers the world’s most comprehensive business data and analytical insights to power today’s most crucial business needs. That’s why 90% of the Fortune 500, and companies of all sizes around the world, rely on Dun & Bradstreet to help grow and protect their businesses.

Dun & Bradstreet data and insights, delivered through the Data Cloud and the solutions they power, help customers improve business performance by accelerating revenue, reducing cost, managing risk and transforming their business.

Learn how companies are leveraging the Dun & Bradstreet Data Cloud to improve performance.

The Dun & Bradstreet Data Cloud and our Live Business Identity
Learn more about how the Dun & Bradstreet Data Cloud and Live Business Identity can help you accelerate growth, reduce cost, manage risk, and transform your business.

The Dun & Bradstreet Data Cloud

Comprising over 330 million business records, more than 120 Million hierarchy members, and with 375 million data elements updated per day, our Data Cloud provides unparalleled depth and breadth of business information. It is curated from tens of thousands of global sources – including both online sources and our Worldwide Network of global data partners.

Derived from the Dun & Bradstreet Data Cloud is our Live Business Identity, which represents all information about any given entity in the Dun & Bradstreet Data Cloud. Live Business Identity helps ensure you have the most accurate and up-to-date view of business entities. The starting point of Live Business Identity is the Dun & Bradstreet D‑U‑N‑S® Number, a proprietary, unique 9-digit identifier for businesses that allows us to track a business and its related data and connections throughout the full lifecycle of that business.

business records

How can Dun & Bradstreet Help Improve Performance Across your Enterprise?

Read how our data, insights, and the solutions they power help accelerate
revenue, reduce cost, manage risk and transform your business.

Business Performance eBook

duns number

Live Business Identity

Comprehensive and Continually Updated View of Business Entities

Like personal identities, which are much more than a fingerprint, Live Business Identity is more than the D‑U‑N‑S® Number – it is “the D‑U‑N‑S” PLUS additional valuable elements, starting with the identification of connections between entities, which our Dun & Bradstreet D‑U‑N‑S® Number enables. Live Business Identity also provides many use-case specific data elements about a company including: Device identifiers and IP addresses for targeted digital marketing, industry profiles for intelligent sales prospecting using enriched customer data, extensive payment history for better predictability, supply chain mapping for insights into suppliers’ suppliers and entity ownership insights to know who ultimately benefits from a company’s performance.  Predictive and Prescriptive analytics and scores round out the insights Live Business Identity delivers. 


The Benefits of Live Business Identity

Just as personal identities can change over time, Live Business Identity is continuously updated with our verified inputs — including through AI and machine learning — making updates in the most relevant manner.

Just think about the inherent change in business today. Companies start and — unfortunately — fail. Executives change and companies merge or are acquired. Keeping track of and verifying this constant change takes diligence. We undertake this responsibility, so you don’t have to.

When a change in business activity is detected from any source — including web bots, crawlers, and even mobile crowdsourcing — that change is first verified. Then, Live Business Identity is updated as appropriate. Changes can be made on any aspect of Live Business Identity, from firmographics to predictive indicators. In fact, almost 375 million data elements are updated daily through our D‑U‑N‑S Right® process, a patented methodology that involves collecting, organizing, and enriching data to enable the discovery of new opportunities. Changes impact the Data Cloud and, in turn, Live Business Identity.

Create 360-degree view
of every business touch-point for better decision-making and consistent interactions

Improve performance
through revenue acceleration, cost reduction, better management of risk, and digital transformation

Automate processes
for better efficiency

Identify both opportunities and risks
through deeper understanding of customer, supplier, and partner relationships with others (hierarchies, beneficial ownership)

Making Data Work For You And Your GoalsBusinesses look to Dun & Bradstreet to improve the performance of their organizations, both at the department level and across the enterprise. With our solutions, marketing departments can more effectively target and capture new prospects. This in turn helps sales teams accelerate the path from prospect to customer. Finance departments can drive more profitable relationships. Procurement teams can more efficiently optimize third-party relationships. Compliance departments can work more effectively to avoid penalties and brand damage, and technology teams can create a unified view of business relationships.


Increase marketing ROI, improve close rates, interact consistently across customer journey, and boost qualified leads
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Improve decision-making, protect company reputation, avoid costly compliance penalties, ensure suppliers are ethical and compliant
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Automate credit decisions, optimize cash flow, lower cost of sales, and improve operating efficiency
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Accelerate digital transformation, create trusted view of key relationships, unify data across departments, leverage data for innovation
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Put the Dun & Bradstreet Data Cloud to Work for You

We use artificial intelligence (AI), including machine learning, to not only help with data sourcing, but also to improve the analytics associated with our data. In fact, we’ve been taking advantage of machine learning for over 20 years! We continually monitor business activity, making updates in line with our data governance procedures. By accessing the Dun & Bradstreet Data Cloud, you will have access to a wide variety of global data and critical data elements, including:

  • Credit Scores and Ratings
  • Over 1 Billion Trade Experiences
  • Corporate Family Trees
  • Banking Data
  • Firmographics
  • Business Registrations
  • Relevant Contacts
  • Predictive Indicators

Customers tell us we are helping to improve their business performance and gain a competitive edge through the use of our data and insights. You can access the Data Cloud to accelerate growth for your business in a variety of ways, including through our solutions, via our APIs, partner solutions (including Oracle’s Customer Data Management) and pre-built connectors to applications such as SFDC and Microsoft Dynamics.

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