• Understand who your customers and prospects are, and how they behave
• Efficiently acquire new prospects and quickly convert them to customers
• Effectively grow your best customers by understanding them more completely to enable better cross-sell and up-sell campaigns

Prospector for DNBi enables you to meet these goals, with the power to use D&B’s world-leading information and analytical insight to find high-potential prospects and gain valuable insights on your existing customers – quickly and easily.

Prospector for DNBi is a value-added module to Optimizer for DNBi, the data transformation service that cleanses and standardizes your customer data. Prospector adds the power of marketing analytics to Optimizer, with no statistical experience required. You’ll be able to:

• Create a profile of your “ideal” customers, and then apply that profile to find prospects that look most like your best customers.
• Search for prospects and create prospect lists from D&B’s global database
• Segment prospect lists by likelihood of purchase
• Benefit from detailed reports and insights, including look-alike analysis reports and lists of target businesses.

You will also benefit from subscription pricing that makes meeting your ongoing prospecting needs simple.