Where Marketing Success BeginsThe key to better targeting? Turning data into insight.As a marketer, you need to drive growth – and often you’re asked to do it with limited resources. The first question you must answer in that mission: Who are my most valuable prospects? That’s where Dun & Bradstreet comes in. With a combination of data management capabilities, global business coverage and predictive analytics, we help you model your ideal customer – and find more of them.
Powerful Data Management
Comprehensive Global Coverage
Be confident in your data
With data spread across different systems, the proliferation of duplicates, and the fast pace of data decay, many marketers are struggling to trust their data.
To cleanse, enrich and analyze your database, Dun & Bradstreet links your customers and prospects to a D-U-N-S Number®, the global standard for business identification, and enhances those records with critical segmentation data. The result is an organized and comprehensive view of your relationships (companies and contacts) that lets you focus on your best opportunities by building segmentation, penetration, and predictive analysis.
Expand into new markets
Once you’ve got a handle on your data, you’ll be ready to explore new opportunities and reach out to new audiences. Only Dun & Bradstreet has the global business coverage to deliver a full collection of prospects no matter how large or small, near or far they may be. With Dun & Bradstreet’s extensive repository of verified decision makers, you’ll not only expand your roster of target companies, you’ll build your contact database as well. You’ll find that having a partner with expansive global expertise in your corner gives you the best chance to reach new prospects and expand into new markets.
Predict your future best customers
In addition to identifying your best and most profitable customers now, we can zero in on who might be your strongest customers down the road. With Dun & Bradstreet’s marketing analytics and predictive scores, you can confidently target your highest -value opportunities.
Dun & Bradstreet’s advanced analytics team can dive deep into your data to deliver customized insights to fuel your marketing strategy and campaigns. By predicting which prospects will convert into high-value customers for you, it’s the next best thing to a crystal ball.